The Marketing Research Foundation’s (MRF) announces that the latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from April 2022 to March 2023, will be available as from Monday, 02 October 2023. The MRF’s CEO, Johann Koster says, “The upcoming data release will provide insights into consumer behaviour and spending patterns from the first […]
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BRC August 2023 industry update
Television Universe Update In order to provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The Television universe was updated in October 2020; however, much has happened over the past three years. It remains critical that all changes in South African viewership […]
Continue readingMore TagThe latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
Continue readingMore TagMAPS®, the latest data, to be released on 31 July 2023
The Marketing Research Foundation’s (MRF) has announced that the latest iteration of MAPS (Marketing All Product Survey) data will be released on Monday, 31 July 2023. The media and advertising industry is invited to participate in a general release webinar on Thursday 3 August 2023. The July release will once again deliver insights into a […]
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Radio in SA is still in good shape the latest RAMS reveals
Recently the Broadcast Research Council of South Africa (BRC) released and presented the latest RAMS AmplifyTM for the first quarter of 2023 where it emerged that Radio in SA, as a medium, is still dominant and resilient. “Radio holds a position of dominance within the media environment that is buoyant in an array of media […]
Continue readingMore TagMRF to release the latest MAPS data end of July 2023
After February’s milestone release of MAPS (Marketing All Product Survey) data, the Marketing Research Foundation’s (MRF) has announced that the latest MAPS data will be released at the end of July 2023. This data will encompass consumer information gathered from January to December 2022, enabling a unique opportunity for a comprehensive comparison between two complete […]
Continue readingMore TagInsights from extensive nano influencer survey confirm the rise of the creator economy
Recently, the leading influencer marketing organisation, theSALT, conducted an extensive survey across their database of 325 000 nano influencers to gain deeper insights into how people get into influencing, what their experiences have been, and what learnings they could share to the benefit of influencer marketing campaigns, and the broader marketing industry. “We set out […]
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MRF implements audit result into latest MAPS
After an extremely successful audit of the Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) underlying processes, procedures, and protocols, the implementation of the audit recommendations is well underway. Although the MRF had hoped to release the latest MAPS data covering the July 2021 to June 2022 fieldwork period, towards the end of […]
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Fusion22 to be launched next week
The most comprehensive media study ever produced in South Africa is launching next week. The Broadcast Research Council of South Africa (BRC), Publisher Research Council of South Africa (PRC) and Nielsen South Africa are proud to introduce Fusion22, bringing together the combined data of effectively 56 219 respondents into a single study. Fusion matches respondents […]
Continue readingMore TagMRF’s MAPS holds up under scrutiny
According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of a recent audit on the Survey’s underlying processes, procedures, and protocols. “This was an extremely bold step for the MRF, considering that MAPS is such […]
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