The Infinite Dial® 2022 South Africa, the leading study on digital audio from Edison Research, will be released and presented by Larry Rosin, President of Edison Research, in a webinar on Thursday, February 24 at 14:00. This second iteration, of what has become a global benchmark to compare digital media consumption trends, is once again […]
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A good year expected for the MRF and MAPS
2022 is already in full swing for the Marketing Research Foundation (MRF). Four releases of MAPS (#marketingallproductsurvey) are planned for the year, with the earliest penned for this month, comprising the October 2020 to September 2021 fieldwork period. “The last two years have been full of challenges for the MRF, most notably, all the stops […]
Continue readingMore TagThe Infinite Dial® South Africa to be released in first quarter of 2022
The Broadcast Research Council of South Africa (BRC) has announced that The Infinite Dial® South Africa, the leading study on digital audio from Edison Research, will be released in the coming weeks. This second iteration of what has become a global benchmark to compare digital media consumption trends is once again sponsored by Triton Digital®, […]
Continue readingMore TagAmendment to the latest RAMS Amplify™ dataset
The Broadcast Research Council of South Africa (BRC) has announced that a minor amendment to the latest RAMS Amplify™ dataset was made on 3 November 2021. The issue was identified by Ipsos as a duplication of certain respondents in the data. All duplicates have been removed while the software bureaus updated the dataset on the […]
Continue readingMore TagMAPS all the data in one place!
In its most recent presentation, the Marketing Research Foundation (MRF) released the data of the first full year Marketing All Product Survey (MAPSTM) to its subscribers and the media, marketing and advertising industries. The presentation covered the latest MAPSTM data for the period July 2020 to June 2021 and is the the MRF’s first full-year […]
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Which is one of Mzansi’s Favourite Radio Stations?
Jacaranda FM shares the Broadcast Research Council of South Africa’s (BRC) latest Radio Audience Measurement (RAMS) survey results Jacaranda FM has an audience of over 1.4 million listeners every week SA Radio Awards Commercial Station of the Year, best Breakfast, Drive, and Weekend shows Authentic media partner offering resonance with a 1 558 000-strong digital […]
Continue readingMore TagBRC RAMS AMPLIFY™ data is available!
The much-anticipated BRC RAMS AMPLIFY™ data and radio currency is here! After the release and presentation this coming Friday 29 October 2021, The Broadcast Research Council (BRC) of South Africa’s new RAMS (Radio Audience Measurement Survey) AMPLIFY™ data will be available to the industry. “We are pleased to announce that the data, which the media […]
Continue readingMore TagAll the data, all in one place!
That’s the theme from the Marketing Research Foundation (MRF) who will be presenting the first full-year data of the Marketing All Product Survey (MAPSTM) on 20 October 2021 to the media and advertising industry. “Our MAPS survey certainly has all the rich data that every marketer requires and it is all available in one easily […]
Continue readingMore TagThe Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once again flexing its muscle and reflecting the totality and complexity of the South African society. Having already shown the strength of its data in quarterly […]
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Latest RAMS update from the BRC
The Broadcast Research Council of South Africa (BRC) says that the RAMS (Radio Audience Measurement Survey) fieldwork and data processing for quarter two has been completed, but options for the release of the data to the industry are being reviewed. “A sample of over 9000 respondents was achieved in Q2 (April/May/June) by means of the […]
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