In the beginning of 2021, The Broadcast Research Council of South Africa (BRC) announced its intention to commission a more comprehensive TAMS (TV Audience Measurement Survey) audit due to rapid changes in the video viewing landscape, a rise in zero ratings, loadshedding and greater challenges faced by technicians servicing the TAMS panel due to COVID-19. […]
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BRC announces next Infinite Dial study
The Broadcast Research Council of South Africa (BRC) will be overseeing the next iteration of Infinite Dial, the leading study on digital audio from Edison Research. The South African edition of the study, set to go infield in August 2021, is sponsored by Triton Digital®, the global technology and services leader to the digital audio […]
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MRF’s MAPS quarterly 9 month data released
The Marketing Research Foundation (MRF) is pleased to announce that the next quarter’s Marketing All Product Survey (MAPS) data, fieldwork period of July 2020 to March 2021, is available to subscribers and their agencies from 30 June 2021. “The MRF Research Committee has meticulously scrutinised the next quarterly instalment of demographic, intermedia, behavioural, product and […]
Continue readingMore TagRAMS update from the BRC
To keep the marketing, media and advertising industry abreast of information, the Broadcast Research Council of South Africa (BRC), has released a short update on the progress of the new RAMS (Radio Audience Measurement Survey). “The CATI (Computer Aided Telephonic Interviews) portion of RAMS is currently in field and by the end of June, we […]
Continue readingMore TagThe BRC releases Interim Radio Data
Given the previous lack of available RAMS data due to Covid, the Broadcast Research Council of South Africa (BRC), has now released an interim radio dataset (surveyed by Ask Afrika) to the industry. The need for human connection has never been greater and radio, in part, fulfils that need! “We’re extremely pleased to report that […]
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TAMS panel healthy and in full working order
According to the Broadcast Research Council of South Africa (BRC), the core of South African TV measurement, the TAMS (TV Audience Measurement Survey) panel, is in full working order with no reports of loss of signal on the back of the commencement of the phased switch-off of analogue television transmitters in the Free State. “The […]
Continue readingMore TagMAPS 9-month data to be released in June
The Marketing Research Foundation (MRF) is pleased to announce its quarterly release of the Marketing All Product Survey (MAPS). The next release encompasses nine-month data (July 2020 to March 2021) and will be released towards the end of June 2021 before fieldwork continues for the first full year dataset, set for release in October. “The […]
Continue readingMore TagThe BRC to commission a more comprehensive TAMS audit
There have been rapid changes in the recent video viewing landscape exacerbated by the Covid outbreak and the resultant accelerated changes in access to alternate video services and data. In this context, it is more important than ever that the industry remains confident in the TAMS (TV Audience Measurement Survey) panel, the core of South […]
Continue readingMore TagThe MRF releases MAPS Wave 1 data
The Marketing Research Foundation (MRF) has made available a limited release of the demographics and segmentation of the first wave of MAPS (Marketing All Product Survey) data to all users. This data can be accessed via all software bureaux. “We’re extremely excited to share topline MAPS Wave 1 results with the media and advertising industry,” […]
Continue readingMore TagThe Marketing Research Foundation announces first MAPS data
The Marketing & Research Foundation (MRF) is pleased to announce the availability of the latest Media and Product Survey (MAPS) data, the most comprehensive brands and products research in South Africa. The MRF will be hosting a virtual webinar to introduce MAPS to the media, marketing and advertising industry on Thursday, 25 March 2021. “This […]
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