The update to Facebook announced last week Thursday (January 18) will not lay waste to the time, effort and money spent by brands on creating and curating a presence on the social media channel. Instead, the world only came to a slight halt and marketers were jolted out of their seats as Zuckerberg quietly announced […]
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#AddPringles – An influencer campaign
With the aim of generating awareness and sales of three all new Pringles flavours; Mexican StyleBBQ, Peri-Peri Chicken and Smokey BBQ, TILT agency teamed up with Pringles in September 2018 to generate a campaign that would ensure they key objectives were met. In order to effectively drive awareness and generate consumer interaction around the new […]
Continue readingMore TagSummer Beats Christmas In SA
In December, many big brands worldwide launch Christmas campaigns. In South Africa, the focus is on summer, and Cell C – the cellular service provider that allows you to connect your way – has turned up the heat with a high energy 60-second TVC that’s so hot, it should come with a health warning. Targeting […]
Continue readingMore TagThe strategy and measurement of online video
By Darren Kerr, Executive Producer and Director at 10th Street In the early 2000s, a range of technologies came onto the consumer market offering the ability to operate a computer using just the eyes. Targeted at the severely disabled, the hands-free computing systems allow them to place the mouse pointer anywhere on the screen simply […]
Continue readingMore TagWhat could a South African version of Black Friday look like?
By Vincent Magwenya Black Friday has come and gone, with popular consumer products ranging from food items, electronic devices and to furniture items flying off the shelves at bargain prices. The retail phenomenon traces its growing popularity to the United States merchants of the 1980s, who recorded their sales profits accrued on the day after […]
Continue readingMore TagMarketers need to rely on tech advances to maintain consumer relationships
Ad-tech solution integrates customer data with automated social media ad targeting, revolutionising client relationships. Digitisation has provided marketers with a wealth of data. When effectively correlated and sequenced, marketers can gain deep insight into almost any aspect of their customers… from shopping habits, to their position on the customer journey, through to being able to […]
Continue readingMore TagYou should probably take me seriously
Penquin‘s social media manager, Nicole Glover, dives into some misunderstandings about social media teams and 6 FAQs you should know the answers to. Until very recently, many have seen social media platforms as a place for bored students and office workers to procrastinate, a place where parents post way too many pictures of their kids, […]
Continue readingMore TagBeautiful News South Africa year in review
On 31 October 2017, Beautiful News, a unique content marketing platfrom, will have achieved its altruistic target of sharing 365 uplifting short films in one year about the positive South African experience. The project reached over 500 million across all platforms over the first three quarters alone. Beautiful News South Africa is an unprecedented content marketing platform created by Ginkgo Agency, […]
Continue readingMore TagThe Stylista – delivering results for fashionistas and brands
The Stylista is the social media space for fashion, beauty and lifestyle in South Africa, where users and brands are connecting and sharing. It’s the brainchild and creation of fashion industry aficionado, Tami Ruschin, and it’s delivering strong value for all the participants on the platforms. Explains Ruschin, MD of The Stylista, “I was working […]
Continue readingMore TagPark Inn by Radisson partners with Skript for new breakfast campaign
The new Park Inn by Radisson’s breakfast is giving hotel guests every reason to smile. Following the launch of the hotel’s new breakfast offering, Park Inn by Radisson is running an exciting, colourful social media campaign #MyParkInnBreakfast during the month of October. Motivated by special breakfast moments, the #MyParkInnBreakfast campaign celebrates the Park Inn by […]
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