Amorphous Stride has forged a new path for companies that want to retain their current customers and win over new ones without relying on boring marketing phrases like “being relevant”, “staying ahead of competitors”, “knowing your customer” and “having a digital strategy”. Amorphous Stride’s Dot Network helps marketers understand the unique behaviour and needs of […]
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Brands need to catch up with their influencers
Does advertising need to catch up with the internet? Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says “Hell Yes!” Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation of a product from someone […]
Continue readingMore TagSix common social media errors that are simple to overcome
Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right. In this day and age it’s imperative for brands to have a digital presence. And while most brands have made an effort to be “searchable” […]
Continue readingMore TagSocial media sells cars
How social media drives down the cost of putting drivers in new vehicles Social media drastically reduces cost per lead in the automotive industry. Add to this, the fact that 2017 will see the CMO under increased pressure to directly impact bottom line. Given these two drivers, it’s hard to understand why the automotive industry […]
Continue readingMore TagTrue Location Based Advertising is where it’s at
Location based advertising is a fast growing, highly innovative field within the wider marketing industry. While there are major benefits to be had for marketers, it’s critical they separate the ‘real location’ providers from the many buzzword sprouting imitators. Ad Networks and Ad Tech companies are misleading marketers and agencies according to Daryl van Arkel, […]
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