We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands? Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or […]
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Influencer Marketing should be a non-negotiable on the schedule
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers with high engagement rates across multiple social platforms, influencer marketing has become a key element […]
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Verushen Reddy to speak at AI Expo Africa 2018
The AI Expo Africa 2018 has invited Promise Group’s Director of Strategy and Digital, Verushen Reddy to be a speaker at their First Artificial Intelligence Expo set to take place at the Century Centre Conference Centre in Cape Town from the 9th – 11th September 2018. The two-day conference and exhibition will focus on […]
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Are You Telling Me, Or Are You Selling Me?
Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) checkEverything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch – even movies on the big screen have products snuck into them to subliminally drive our brand preferences. Our social […]
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Me, Myself and Envy
Maggie Pronto, Media Strategist at The MediaShop asks why we’re #SoBlessed #Grateful #SuperficialMuch Being the best you can be, to be #YourBestSelf is a powerful human need – but it’s no secret that our #SoBlessed, #SoObsessed culture is rather superficial. Expectations for happiness have escalated over the past few years – not just from consumers […]
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Hellocomputer and FCB Cape Town Helps WCG Address Bullying in 5 Questions.
The Western Cape Government is striving to put an end to bullying at schools across the province by launching a mobile toolkit and campaign called 5 Questions to End Bullying. Developed by Hellocomputer and FCB Cape Town, in conjunction with child psychologists, it features a video of a fake bullying incident in a school yard […]
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Technology: the challenge for marketers
By Andrew MacKenzie, MD of Boomtown I recall watching a movie called Groundhog Day in which a man wakes up to the same sequence of events, day after day. With the rapid changes the world is facing because of technology, nothing could be further from the truth today. We will almost certainly wake up […]
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When it comes to marketing, you should try playing pinball
“Wherever I click, tune, drive or page, there’s an ad being rammed down my throat!” This was the view of a product manager at a recent client meeting I had and, in essence, I agree. There is a lot of noise in the market at the moment. With consumers being constantly bombarded, is it causing […]
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Merrell creating word of mouth marketing with the NFB Great Zuurberg Trail Run
Merrell understands how word of mouth marketing is the best form of social media, and it’s this understanding that has driven the brand’s decision to be the support sponsor for the NFB Great Zuurberg Trail Run (GZTRun) for the second year.Wanting to connect with trail enthusiasts, Merrell sees the GZTRun as a key event in […]
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But what happens after Mandela Day?
Cosmos Mashego, Creditors Clerk at The MediaShop asks a pretty important question… With Mandela Day on 18 July, most South Africans were doing what they normally do on this day, and that is stuff they don’t do on any other normal day. Local celebrities, politicians and every day citizens were visiting old age homes, orphanages […]
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