The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programs, reaffirming its commitment to producing valid, reliable, and stable data that reflects the evolving South African broadcast media landscape. “The media industry in South Africa has long relied on world-class research as the foundation […]
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BRC announces updates to TAMS Universe based on 2023 Establishment Survey
The Broadcast Research Council of South Africa (BRC) has officially unveiled and enacted updates to the Television Audience Measurement Survey (TAMS) universe estimates, leveraging insights from the recently conducted 2023 TV Establishment Survey (ES). According to Gary Whitaker, CEO of the BRC, “The 2023 ES reveals significant shifts in South Africa’s TV viewing landscape compared […]
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BRC’s new TV Establishment Survey 2023 released
To provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The results of the new ES have been presented and are available via the relevant planning bureaux. “The Television universe was updated in October 2020; however, much has happened over the past […]
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Television Universe Update In order to provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The Television universe was updated in October 2020; however, much has happened over the past three years. It remains critical that all changes in South African viewership […]
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TCL Is Making Google TV More Accessible For All South Africans
Google TV is making a difference between South Africans and enthusiasts right across the globe with an advanced, immersive viewing experience. Google TV follows closely in the footsteps of Android TV, offering the latest and greatest in television viewing. There is so much more to TV viewing and with the myriad of outstanding features on offer, like built-in Voice Search, […]
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Ultimate Braai Master back for Season 8
Heritage month is the perfect time to announce that the ever-popular Ultimate Braai Master will be back on screen with Season 8 from 5th February 2023. Season 8 will again feature well-known celebrity judges; the inimitable Peter Goffe-Wood, ultimate tip master Benny Masekwameng, and a yet-to-be-revealed, exciting new host. Season 7 delivered an audience of […]
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The BRC TAMS panel still in good shape
The Broadcast Research Council of South Africa (BRC) has updated the media and advertising industry on TAMS (TV Audience Measurement Study). Although the Television universe has been affected by Covid-19, lockdowns and severe challenges over the past couple of years, the overall TAMS panel is in good shape. Due to the absence of the Establishment […]
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The Sun Always Shines On TV
By Herman Degener, Digital Media Strategist at The MediaShop The Sun Always Shines on TV by Norwegian trio A-ha released in 1985 was a great tune for us Gen X’s, and for Millennials too! It was around about the time when the advertising mad-men were enjoying the heights of their chosen professions and probably even made […]
Continue readingMore TagDTT (Digital Terrestrial Television) 101 – the long and the short of it
By Megan Walker, (Media Strategist) The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to find people confused by or lacking full understanding of what exactly DTT (Digital Terrestrial Television) is. DTT employs a […]
Continue readingMore TagThe evolving face of TV
By Claire Herman, Media Operations Manager, The MediaShop From a Full House of Golden Girls to Game of Thrones and Squid Game – the evolving story of TV in our lives… Following the recent deaths of Betty White and Bob Saget, I was taken back to the “early days” of television, where we waited impatiently […]
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