First Choice is launching one of its biggest campaigns yet to take its tagline ‘It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn’t actively promote […]
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FCB Africa creates lion’s share of South Africa’s favourite ads
FCB Africa agencies have once again created the lion’s share of South Africa’s favourite television ads, according to Millward Brown Kantar’s annual listing. The company, which has used its AdTrack proprietary research tool for over 25 years to determine which ads resonate with ordinary South Africans, announced the Top 20 Most Liked TVCs in 2016 […]
Continue readingMore TagEngen Puts A Little F1 In Your Tank – Literally
Engen Primax Unleaded, which has the same fuel technology and engineering that has powered the Mercedes AMG Petronas Motorsport Formula One team to three world championships, is now available at Engen forecourts in South Africa, Botswana and Namibia. To launch the fuel in these countries, Engen is rolling out a comprehensive advertising campaign, extolling the […]
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Toyota Hilux Parks Itself In The Premium Space With Kipling-Inspired Commercial
Toyota South Africa is positioning the much-loved Toyota Hilux as a truly premium vehicle with a new commercial that celebrates its more aspirational qualities, while holding on to the marque’s authentic, South African charm. The ad introduces Toyota fans to Hilux’s new tone of voice and sets it up as the vehicle for those who […]
Continue readingMore TagAward-Winning ‘Boys’ Are Back In A New Campaign For CANSA
The award-winning ‘boys’ – two of the two of the hairiest, wrinkliest and most frank-speaking brand ambassadors around – are back in a new campaign for the Cancer Association of South Africa (CANSA). Currently airing in South Africa, “Back to Normal” features Jabu’s left testicle and Darryl’s right testicle. This pair achieved great acclaim worldwide […]
Continue readingMore TagThe South Africa Brand Summit and Awards attracts local and international thought leaders
The inaugural South Africa Brand Summit & Awards, which seeks to analyse South Africa as a brand and recognise organisations and people who have enhanced the country’s reputation, has secured a growing list of renowned thought-leaders, speakers, and panelists. The list includes the likes of: Professor Jonathan Jansen – Academic, Columnist and Author SikiMgabadeli – […]
Continue readingMore TagTraditional media not dead YET for Millennials!
Traditional media is not dead for Millennials – yet! According to Consumer Barometer, Millennials don’t go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do they do? They catch up on social networks, research and shop online and of course use it for entertainment like watching videos. They […]
Continue readingMore TagABSAVILLE, ABSA’s EDUTAINMENT SOAPIE, HITS THE AIRWAVES OF NINE SABC AFRICAN LANGUAGE STATIONS
The second series of Absaville, Absa’s bespoke storytelling campaign, hits the airwaves of nine SABC African Language Stations on Thursday 6 April, bringing Absa’s Shared Growth strategy to life on radio. Packaged as a ten minute show-within-a-show, the series is perceived as programming rather than advertising, designed to bring audiences back for more each week, […]
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