Marino Sigalas, Account Director at The MediaShop, shares tips on how to deal with condescending eye contact, zero attention span and multiple platform viewing. Just when you started getting the hang of Millennials with their smug self-confidence and need to feel like they are making a difference… along comes ‘Gen Z’. Gen Z are typically […]
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The importance of the digital in-store experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or change future buying behaviour. In South […]
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Madex and Markex 2018: building the branding conversation
The second annual Madex show, the ultimate marketing, advertising, design, social media and all that good stuff expo, recently provided solutions to the challenges faced by marketers across all industries, helping to breathe life into stale campaigns and put a shine on new strategies. Co-located with Markex, Africa’s premier promotional product event, now in its […]
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FCB Joburg’s TVC for Toyota’s new SUV a ‘Total Rush’
FCB Joburg’s television commercial launching Toyota South Africa’s new compact SUV is a ‘total rush’, pun intended. Dubbed ‘Rush Squad’, the TVC was created by Creative Director Tian van den Heever, Art Directors Georja Romano & Fezi Mpembe and Copywriters Tracy-Lynn King & Nhlanhla Ngcobo off a brief put together by Toyota SA’s Senior Manager […]
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Africa’s biggest business show celebrates ten years
There is an unmissable opportunity in August for anyone looking to kick-start their own business or wanting growth and success from existing entities. This one-day showcase takes place on 2 August 2018 at the Gallagher Convention Centre, Johannesburg and is hosted by the National Small Business Chamber (NSBC) and World Famous Events. The Business Show […]
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Richard Quest explores our ‘World of Wonder’ in new CNN series
“Quest’s World of Wonder can be summed up in one sentence: We’re going to interesting places to meet fascinating people,” says Richard Quest, host of the new immersive travel series on CNN International. He continues: “We’re not tourists, we’re travelers. It’s a show about meeting the people who reveal the heart of the city and […]
Continue readingMore TagWeathermen & Co Welcomes You To Your New Life
New NBL ad drives home Responsible Drinking According to the Motor Vehicle Accident Fund’s statistics for 2017, Namibia experienced 2 280 crashes, 2 001 injuries and 420 deaths between 1 January – 30 July. Most of these were linked to driving under the influence. When asked about their drinking and driving habits, many Namibians admit to […]
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Zwelethu Radebe directs new Mutzig ad
Egg Films’ Zwelethu Radebe directed Batik Success, M&C Saatchi Africa’s new ad for Mutzig beer. The spot tells the story of the rise of a fashion designer, Pascal, from the perspective of his best friend. “I really fell in love with the poetry of having Pascal’s story told through the perspective of his long-time friend,” says […]
Continue readingMore TagFCB Joburg & Mrs Balls: Turning Meals You Like Into Ones You Love
Tiger Brands’ 147-year-old flagship brand, Mrs Balls Chutney, has taken to the small screen to reinforce its stature within the category. While South Africa’s favourite chutney currently dominates consumers’ pantries with almost 70% of the market by volume and 74% by value, (Source: Nielsen, MAT April 2018) the brief put to FCB Joburg’s team of […]
Continue readingMore TagHow good is the Huawei P20 Pro camera? Watch the TV ad and you’ll find out
What do you do when you want to prove the true capabilities of a revolutionary smartphone camera? A smartphone that has the world’s first Leica triple camera with the highest total pixel count on a modern smartphone. A camera that gives a professional photography experience in the form of an intuitive and easy-to-use smartphone. A […]
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