Shamy Naidu, Executive: Transit Ads™ outlines the milestones on the growth trajectory of national digital television channel TRANSIT.TV™. In 2007 Provantage Media Group launched an in-taxi television channel called Provantage Transit TV. It aired in 500 taxi nationwide to an audience of just over 2 million consumers in the primary metropolitan areas of Gauteng, Kwa-Zulu […]
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10th Street pulls off Hot Powerball Spot
The production, a partnership with Wetpaint Advertising agency directed by Mfundo Mkhize of Ola Films, showcases the ridiculous things one could do with Powerball winnings. Despite the extremely short filming schedule of a single day, the collective efforts resulted in a fresh production rich in dynamic performances and striking images. “We ran into a few […]
Continue readingMore TagCash Crusaders creates brand affinity through TRANSIT.TV™
To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The […]
Continue readingMore TagDon’t fight a social media wave that you can ride
Anne Dolinschek, Head of Consumer PR, Conversations Group @AnneDoli @Conversations_G The hashtag #JoziDivers started trending on Twitter quite early morning on Monday, 15 January, with 5FM getting in on the hype. If you’re not in the industry, you might have been fooled to think that all this was a complete coincidence and that Roger Goode […]
Continue readingMore TagM&C Saatchi Abel celebrates an African Christmas with Bakers biscuits
South African consumers are used to watching ads showcasing a snowy Christmas while they swelter in the December heat. That’s why, when Bakers approached the agency to create a campaign to promote the Bakers Choice Assorted range, it opted for a uniquely authentic approach. Christmas is peak selling time for Bakers, and it’s at this […]
Continue readingMore TagFirestone sets the Summer scene in SA
Firestone has launched the Firestone Kombi Karaoke campaign (#FirestoneKK) in South Africa. The Firestone team is hitting the road across several provinces to entertain guests at music, food and experiential festivals during the busy summer season with the assistance of local agencies Artifact Advertising and Media Serve.#FirestoneKK consists of two Kombis: one old school fully […]
Continue readingMore TagAbsa looks to boost card usage over cash with a campaign from FCB
Absa intends boosting card usage over cash with a new campaign from FCB Joburg that utilises television, radio, out-of-home, digital, social and internal communications. ‘Swiiish’, which features a protagonist who enters the lives of people paying with cash to question that foolhardiness at various points-of-sale, takes its strategic direction from the platform ‘Anything cash can […]
Continue readingMore TagCondriac launches streaming platform CondriacLive
Live streaming is without a doubt the hottest trend of 2017, and Condriac’s in-house initiative, Condriac Live, aspires to be at the forefront of eSports and live streaming entertainment in South Africa. Streaming has taken over the world in the last few months, with most smartphone apps now having the capability to go ‘live’ and […]
Continue readingMore TagMeet Tinqoh – Lebogang Rasethaba’s new superhero for Brothers For Life
Conceptualised by Joe Public, the ad introduces Tinqoh, a hero born and bred in the lush hills of ‘Indaweni.’ Fire, water and gravity are no match for this local superman who always answers the call of his community, until the day he’s faced with a completely different kind of challenge. Brothers for Life promotes positive […]
Continue readingMore TagThree bikers, one brilliant website – The Bike Show goes digital
A project that got our digital big shots all revved up and ready to show what we can do. When we were approached by Donovan Fourie to build a new site for The Bike Show, our digital AD and head of digital, who are both avid bikers, were over the moon. “The Bike Show travels […]
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