Mall Ads™ has re-launched Mall TV™, with a renewed focus on targeting the mass market segment of the South African population. In strengthening the Mall TV offering, Mall Ads believes it now has a solution that speaks more effectively to clients and brands seeking alternative and engaging ways to converse with consumers, particularly in the […]
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Stop Hate for Profit?
By: Moti Grauman, Digital Media Strategist at The MediaShop Moti Grauman from The MediaShop says advertisers that have halted their spend on Facebook to ‘Stop Hate for Profit’ is ambiguous. While the intent is clear, i.e. corporates need to stop supporting an organisation that is alleged to allow hateful content on their site for the […]
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The MediaShop and Nedbank deliver next level media thinking
In a recent campaign, The MediaShop and client Nedbank displayed just how great minds think differently, while delivering some next level media planning for a South African TV first. DSTV viewers were quite surprised when they experienced a completely new form of advertising while pausing their favourite series on DStv’s Catch Up service. In a […]
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FCB Joburg’s first shoot coming out of lockdown helps Toyota welcome customers back on the road
After more than two months of hard lockdown, Toyota South Africa Motors (TSAM) is welcoming its customers and other road users back on the byways and highways with a campaign from FCB Joburg. Featuring the agency’s first TVC shoot coming out of lockdown, #ToyotaUnlocked went live on several Toyota social media platforms, local TV channels […]
Continue readingMore TagThe business of sports broadcasting – live sport is back!
By: Andile Qokweni Business Unit Manager at The MediaShop Live sport in 2020 came to a crashing halt thanks to the Coronavirus pandemic taking it from our courts, stadiums and most importantly our screens. Globally, the absence of live sport amongst sport lovers feels like a pandemic all on its own. This is the first […]
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Toyota repositions Corolla with new creative campaign from FCB Joburg
For the launch of the brand-new Corolla and Corolla Quest models, Toyota South Africa is repositioning its iconic Corolla marque with a new creative platform. Created by FCB Joburg’s team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood, Designer Heloise Byrne, Art Director Kursten Meyer and Copywriters Verona Meyer and Lucy […]
Continue readingMore TagDebonairs Pizza kicks off 2020 with ‘Last Number’ promotion for its popular Triple-Decker®
Debonairs Pizza, the country’s leading quick service restaurant in the pizza segment, has kicked off 2020 with a campaign from FCB Joburg promoting its popular Triple-Decker® offering. Briefed by Debonairs Pizza’s Marketing Executive Toni Joubert to target the 28-year-old brand’s predominantly youthful target market of single students or part-time workers under the age of 24 […]
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What is happening in 2020?
Richard Lord, Media & Operations Director, Meta Media discusses #StreamingContent. A new year. A new decade. And as with every new year, everyone wants to know what 2020 is going to hold in store for us in our world of media and advertising. Already this year my inbox has been inundated with top 10 trend […]
Continue readingMore TagDettol reinforces ‘protection as strong as a mother’s love’ positioning with new campaign
Reckitt Benckiser’s 80-year-old brand Dettol is reinforcing its ‘protection as strong as a mother’s love’ positioning with a bar soap TVC from its advertising agency McCann1886. Using the insight that, no matter how old you are, you will always be your mother’s baby, the TVC developed by McCann1886’s creative team of Executive Creative Director Tumi […]
Continue readingMore TagSasol ‘Ama-Glug-Glug’ retains pole position as South Africa’s Most Loved Ad
Sasol ‘Ama-Glug-Glug’ created in 1999 by Lindsay Smithers FCB, now FCB Joburg, has retained its pole position as South Africa’s Best Liked Ad ‘of all time’ This is according to Adtrack™, Kantar’s proprietary advertising testing system which has evaluated the impact and liking of all brand advertising in South Africa since 1984. Kantar released this […]
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