Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson […]
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Egg Films goes to extremes – icy snow to sunny sand & sea – For MTN and Castle Lite
Egg Films director, Adrian de Sa Garces, and his team went to extremes for two big brands lately to create fun and irreverent TVCs in which everything is not quite as it seems. Filming for Castle Lite and MTN with guest appearances by real life Inuits and local hip hop icon Ricky Rick, they travelled […]
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A story of celebration: Workbench relaunches the Mukuru brand with new TVC
Workbench’s latest television commercial for Mukuru – a money transfer service – tells a story that needed to be told. The seemingly continuous xenophobic activity across the country is making South Africa an unwelcoming environment for many African migrants, providing even more impetus and necessity for sharing their story. Mukuru is a money transfer […]
Continue readingMore TagNew campaign urges SA’s men not too ‘fear the finger’
A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to t guys to visit CANSA Care Centres for a prostate blood test. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November […]
Continue readingMore TagSouth African interpretation of global Toyota campaign, Start Your Impossible.
The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, […]
Continue readingMore TagRugby World Cup 2019 Final viewership figures
The TV viewership figures of the Rugby World Cup 2019, South Africa VS England are in. Margie Knap, Client Lead at Meta Media, examines top-line figures and a view of how everyone viewed this historical clash of the Rugby Titans. At least 48% of all TV viewing Adults 15+ were glued to their screens during […]
Continue readingMore TagFCB Joburg’s new Debonairs Pizza TVC
Debonairs Pizza, the 28-year-old proudly South African brand that is also the leading quick serve restaurant in the pizza market, is promoting their Khetha 5 offer five medium pizzas for just R249.90, with a new 30-second TVC and 20-second cut down from Nahana Communications Group agency, FCB Joburg. Conceived by Creative Director Greg Cameron, Art […]
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Third time lucky? 3回目のラッキー
Maggie Pronto, Media Strategist at The MediaShop Those who know me will be very surprised that I am writing about the Rugby World Cup – sport is not my “thing”, but when this topic came up I couldn’t just kick the idea into touch so I took up the challenge. This is the premier […]
Continue readingMore TagTRANSIT.TV unveils new look and feel
TRANSIT.TV™, South Africa’s largest digital placed-based network has been refreshed with a new look and feel, and extended offering, ensuring that it holds its own within the space of more established and traditional ‘linear’ television stations. Boasting a solid heritage within the transit media environment for over a decade, the channel has been very successfully […]
Continue readingMore TagNew heroes brave the 4th Toyota Fortuner 4×4 Challenge
South African sports heroes once again do the unbelievable in a campaign created by FCB Joburg to promote the 4th edition of Toyota’s highly-successful Fortuner 4×4 Challenge. Launched in 2016, the Toyota Fortuner 4×4 Challenge matches four Toyota heroes with a member of the public as the pairs go head-to-head in a physically challenging two-day […]
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