Scepticism abounds when it comes to business purpose and whether this has the potential to create real value for businesses in the long-term. Anyone and everyone from the advertising and marketing, brand, and business world is invited to join the discussion around whether business purpose is a fad or the thing that will propel us […]
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Brand Council’s “Brand Barometer” Results Presentation A Success
Last week, the Brand Council South Africa (BCSA) presented the annual Brand Barometer Survey results from 2017, providing all who attended the event with sobering truths about the state of our industry. In 2008, leading members of the Brand Marketing industry gathered with the intention of forming the Brand Council of South Africa (BCSA). Over […]
Continue readingMore TagBrand Council South Africa announces fourth industry-wide research survey – Brand Barometer
Brand Council South Africa is extremely excited to announce the undertaking of its fourth industry-wide research survey, aptly named the Brand Barometer! Columinate, an independent research company, is conducting research on behalf of the Brand Council SA. The objective is strongly focused on assessing the state of the branding industry in South Africa. The Brand […]
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