Analysis shows that alignment between the challenges identified for marketers and those for agencies relate to the need to have clear metrics and to be able to generate ROI (return on investment). Also, for marketers and agencies, the most mentioned challenges are to deliver bigger creative ideas and be more innovative. This is according to […]
Continue readingMore TagTag: César Vacchiano
Creative and Media agencies contribution to marketers’ business growth down from 2016
According to South African marketers, Creative and Media agencies contribute an average of 17% to their overall business growth. In other words, nearly one fifth of the growth of client companies is attributed to the work of their agencies. Johanna McDowell, SCOPEN Africa Partner, points out that South Africa’s market has lost perception of contribution […]
Continue readingMore TagJoe Public ranks Top Agency by Client Opinion for Integrated Services.
Scopen, is a leading global consulting firm specialising in the communications industry with a deep research base, whose goal is to support the continuous improvement of the industry. An analysis of the research conducted by the firm in its second instalment of 2017, provided information gathered from 217 hour-long in-person interviews with chief marketing officers […]
Continue readingMore TagSCOPEN shows you kept your Promise
The results of SCOPEN 2017 show Promise to be the most improved agency with regard to market perception, moving up 25 positions since Scopen 2016. On top of that, five Promise staff members – namely, Verushen Reddy, Nic Kostouros, Marc Watson, Yolandi Buys and James Moffatt – are considered by the industry to be outstanding […]
Continue readingMore TagSCOPEN 2017: Another gem in the King James crown
AGENCY SCOPE 2017 – the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS) – has just placed another gem in the crown of one of South Africa’s favourite and most successful agencies, King James. Together, Alistair King and James Barty were dubbed the most admired […]
Continue readingMore TagSCOPEN 2017: Demographica hits top spot in several key areas
If reaching top positions in both account management and the professionalism of its team is notable, Demographica topped that achievement by ranking number one in several other sectors of the SCOPEN 2017 research results too. Says Johanna McDowell, CEO of the IAS, which partnered with Spanish-based independent research company SCOPEN to produce AGENCY SCOPE 2017: […]
Continue readingMore TagSCOPEN 2017 and the courage of House of Brave
AGENCY SCOPE 2017, the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS), gives agencies first-hand feedback about marketer’s requirements, based on 217 hour-long, in-person interviews with Chief Marketing Officers (CMOs) from 193 leading South African companies. Among the top five was House of Brave and […]
Continue readingMore TagPromise 1st in SA for dedication to BEE
Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest SCOPEN Agency Scope review have revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed […]
Continue readingMore TagWhat makes AGENCY SCOPE a success
With the second South African SCOPEN’s AGENCY SCOPE underway, a key element for conducting the most valuable interviews and gleaning information that can change the way agencies and marketers do business is the choosing of the researchers. In order to ensure the highest level of data, Spanish-based independent research company SCOPEN and the Independent Agency […]
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