Chris Botha

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    Park Advertising introduces Lucid Media

    Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit. This is according to the Group Managing Director […]

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    The importance of optimism in 2021

    Chris Botha, Group Managing Director, Park Advertising Firstly, to all our staff, clients and media owner partners – HAPPY NEW YEAR! Here’s hoping that 2021 will be a really special one. One of my favourite things to do over my December break is to read. This is when I have enough time to really relax […]

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    Virtually anything from anywhere

    Chris Botha, Group Managing Director, Park Advertising Allow me to start this article with three quick, personal stories to set the scene.  Story 1 For the past month while our offices still remain closed, one of our very efficient staff members booked a house in the Kruger Park. He worked very effectively from there, and […]

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    Crazy times change behaviour. Forever.

    By: Chris Botha, Group Managing Director, Park Advertising We’ve been through 9/11, load shedding and one of the worst droughts our country has ever seen says Chris Botha, Group Managing Director, Park Advertising. Now in the thick of COVID-19, there is more evidence that we will learn, overcome and possibly emerge from this crisis all […]

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    Kgaugelo Maphai moves on

    Park Advertising’s Group Managing Director Chris Botha has announced the resignation of The MediaShop Johannesburg’s Managing Director, Kgaugelo Maphai. “It is with great sadness that after three years with the organisation, Kgaugelo Maphai, Managing Director and Board Member of The MediaShop Johannesburg, has resigned,” said Chris. Kgaugelo will be exploring other business opportunities and pursuing […]

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    The short to medium term impact of the COVID 19 outbreak on the South African media environment

    Chris Botha, Group Managing Director Park Advertising As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media habits over the next few weeks and months. 1. Businesses will make less money. It’s […]

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    Emotional clickbait always wins

    Chris Botha, Group Managing Director, Park Advertising Can you say ‘Corona mania?’ Audience = Income. This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are incentivised to make content that appeals to the pallet of the majority of the population. Media owners pay top […]

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