The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly 60 years in December this year. The campaign was created by FCB Joburg, implemented on digital channels by Wunderman Thompson and amplified by a PR […]
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Global alignment sees a 60-year partnership come to an end.
After a 60-year partnership, Toyota South Africa Motors and FCB are to take different forks in the road. The number one automotive brand in South Africa has recently announced that FCB will no longer be its agency of record for its brand and above-the-line account, business held by FCB for six decades. Toyota has made […]
Continue readingMore TagToyota named in Top 10 of Africa’s most admired brands for second year
Toyota has been named as one of Africa’s most admired brands by Brand Africa, an intergenerational movement established in 2010 to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the continent. Brand Africa’s annual report and analysis of brands’ standing in Africa, Brand Africa 100™, ranks […]
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Toyota continues winning streak with stellar performance at 2022 Car of the Year
Toyota continues its winning streak on the continent with a stellar performance at the 2022 Car of the Year awards that included the overall Car of the Year trophy and four of the nine categories. Monday night (June 6), the South African Guild of Mobility Journalists (SAGMJ) named the Toyota Corolla Cross the 2022 Car […]
Continue readingMore TagKhuvutlu & Rangaka: a timeless and timely partnership
Time is in the eye of the beholder, in that it can be on one’s side or one’s enemy, depending on where and when ‘one’ is standing. For Joey Khuvutlu and Tseliso Rangaka, respectively Managing Director and Chief Creative Officer of the FCB and Hellocomputer Group, it’s the former and also the lens through which […]
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FCB launches campaign for Toyota’s latest offering
Toyota South Africa has launched the all-new Toyota Agya to capture a bigger share of the country’s small car market. Appealing to those drivers who want an affordable vehicle offering as standard the features not normally found in a smaller car, the Agya specifically targets a younger audience buying their first car. Because the Toyota […]
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FCB named Adweek’s 2020 Global Agency of the Year
FCB today announced that it has been selected by Adweek as its Global Agency of the Year. Citing the Agency’s continued growth, innovation and ability to quickly adapt in the face of the many challenges impacting the world this year, the publication recognized FCB’s unwavering focus on its people, clients and the creative work they […]
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FCB Joburg/Hellocomputer Group MD Thabang Skwambane one of world’s ‘most creative’
International advertising, media & technology journal, Adweek, has included one of South Africa’s leading admen – Group Managing Director FCB Joburg and Hellocomputer, Thabang Skwambane – on its 2020 Creative 100 Honour Roll. Published annually to celebrate the most inspiring minds in marketing, media and culture, this year Adweek Creative 100 acknowledges worldwide talent in […]
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Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB
Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]
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Debonairs Pizza’s ‘Lamba Busters’ campaign now in full swing
With the launch of the third radio spot in a series created to draw South Africa’s attention to its latest ‘Real Deal for a Steal’ special offers, Debonairs Pizza’s ‘Lamba Buster’ campaign is in full swing. Featuring La Bamba, the energetic dancing tune made famous in 1958 by Mexican-American musician Ritchie Valens, the campaign ‘sings’ […]
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