Conducted by SPARK Media every three years, ROOTS is South Africa’s largest urban, community-level quantitative survey. With fieldwork for the 2019 survey already started from mid-March, there is much anticipation around what the latest findings from the updated questionnaire will reveal, particularly around digital trends, when the data is released in early 2019. Started in […]
Continue readingMore TagTag: Gill Randall
SPARK Media offers support to Black-owned small media agencies
SPARK Media, a division of Caxton & CTP Publishers and Printers, is offering small, black-owned advertising agencies an opportunity like no other. This offer emanates from an agreement between the Competition Commission of South Africa and Caxton and is scheduled to run until February 2021. See Competition Commission settlement details at http://sparkmedia.co.za/caxton-responds-media-reports-fined-competition-commission/ Qualifying small agencies […]
Continue readingMore TagMovember and the Rise of the Metro Male
Movember is so much more than just ‘the only time it’s socially acceptable for men to sport sleazy upper-lip hair’. It’s about raising awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. Interestingly enough, SPARK Media’s research has found that South African men are indeed becoming increasingly focused on their […]
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Consumers think about your brands all the time right? No.
Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town on the topic of Mental Availability – what it is and why it matters? “Let’s get honest, consumers don’t spend time thinking about brands,” says Gill Randall, Joint CEO of SPARK […]
Continue readingMore TagMental Availability – What is it and why does it matter for brands?
SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing Scientist from the Institute, will be putting forward the evidence-based case for why “Mental Availability” (being […]
Continue readingMore TagMarketing in a recession and beyond
Gill Randall, Joint CEO of SPARK Media says that markets don’t stop in a recession. According to Randall, people don’t stop shopping it’s just the consumer’s behaviour that changes. Through our membership of the Ehrenburg Bass Institute (EBI) for marketing science, we have access to consumer behaviour tracked from way before, during and post the […]
Continue readingMore TagSPARK Media’s clients have heart and talent!
SPARK Media’s clients, friends and partners proved, that apart from having great golfing, bowling and general knowledge skills at their You’ve Got Talent Games Day, that they also have unmeasured generosity, raising unexpected funds for SPARK Media’s sponsored children’s home, Hayani. “The aim of the day was to interact with clients and agencies in an […]
Continue readingMore TagNew local paper, The Zululand Mail launches
Local community newspaper, The Zululand Mail, part of the Zululand Observer stable, has been launched in KwaZulu Natal to service the Melmoth, Eshowe and Gingindlovu areas. The paper will be represented by SPARK Media. “The three Zululand towns of Melmoth, eShowe and Gingindlovu form a micro-economic hub with Melmoth and Gingindlovu having both recently acquired […]
Continue readingMore TagHave You Got Talent?
Prove it! Join SPARK Media on 6 June 2017 for their “You’ve got Talent” games day at Bryanston Country Club. “Bring your skills, whether it’s your balls or your brains, and put them to the challenge,” says Gill Randall, Joint CEO of SPARK Media. “We’ve catered to both the sporty and the brainy by including […]
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