It’s been 25 years since apartheid was dismantled. South Africa now recognises 11 official languages. But the truth is, South Africans still can’t say each other’s names. In the summer of 2018, FCB Joburg and the brand known for putting people’s names on its cans, Coca-Cola, did something more. Together they helped introduce South Africa […]
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FCB Joburg sends graduates to one show ‘Minds Wide Open’ bootcamp
Two talented members of FCB Joburg’s Graduate Program – Nontokozo Tshabalala and Shannon Koor – have won a rigorous internal evaluation process and will be flying to Michigan State University in the United States to attend the highly respected Minds Wide Open workshop. Minds Wide Open forms part of the One Show bootcamp initiative […]
Continue readingMore TagNew Bonitas ‘Epiphanies’ TVC builds on successful 2016 ‘Eureka’ campaign
Bonitas Medical Fund is building on the considerable success of its 2016 ‘Eureka’ campaign with ‘Epiphanies’, a new television commercial and supporting online proof point videos. The second largest open medical scheme in South Africa, Bonitas aims to make quality healthcare accessible to all South Africans and offers a wide range of products that are simple […]
Continue readingMore TagFCB Joburg helps South African tourism launch new product and campaign
FCB Joburg helped South African Tourism launch two new initiatives to delegates at INDABA 2017 last month. The first of these, called Good Times in a Box, is intended to stimulate domestic tourism by revolutionising the way the hospitality and tourism industry packages itself. The second, I Do Tourism, is a nationwide campaign to remind […]
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