In a South African context, we take an objective look at the real media differences between Millennials (age 24 to 32) and Generation Z (under age 24). Upfront, it’s fair to say that these are rather general terms and there is no one conclusive definition of exactly what age these groups should be. If we […]
Continue readingMore TagTag: Limelight Consulting
More people are on Facebook than watching TV, where is your audience?
In the absence of in-depth industry media and social media behaviour and psychographics, media agencies that are prepared to go the extra mile for their clients create bespoke research in order to understand consumer habits. Cape Town based media agency, Limelight Consulting, unpacks the latest social media behaviours in its “Media Usage Report“. The agency […]
Continue readingMore Tag