With the school year disrupted as the world battles the coronavirus pandemic, the Western Cape Government Department of Education is urging the 2020 matric class not to give up with its #CommitToFinish campaign. Created by HelloFCB+, the campaign strives to inspire learners to make a commitment to themselves to finish their 2020 matric year by […]
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HelloFCB+ awarded Western Cape Government business
After a stringent three-phase tender process, HelloFCB+ has been awarded the Western Cape Government (WCG) marketing communication account. This is the second time the agency has pitched for and won the business. “This is a very emotional win for the agency,” said HelloFCB+’s Executive Business Director, Nadja Srdic. “It’s a very meaningful account for us. […]
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City of Cape Town encourages citizens to report domestic violence with campaign from HelloFCB+
The City of Cape Town encouraged citizens to report domestic violence during the COVID-19 lockdown with a campaign from HelloFCB+. Acknowledging that many families were under additional strain during the quarantine period because of domestic violence, the City briefed HelloFCB+ to encourage audiences to take action to help those who possibly couldn’t call for help […]
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HelloFCB+ and the City of Cape Town gain global attention for Covid-19 business toolkit
The City of Cape Town’s COVID-19 Toolkit for SMMEs, a HelloFCB+ brainchild, is being used as a best practice model for post-lockdown workplace readiness in other parts of the world following its entry into ‘Cities Against COVID-19 Online Global Summit’. The Toolkit, distributed in South Africa in May, was submitted by the City as an entry […]
Continue readingMore TagHelloFCB+ and the City of Cape Town tell South African men to lead by example in a provocative campaign against gender-based violence.
The campaign, titled “Boys Do What Men Teach Them”, takes a hard look at the realities around the normalisation of gender-based violence through men’s perceived “innocent” and “victimless” actions (such as locker room talk, rape jokes, and the objectification of women) and by not speaking out against it when they see these things happen. Three […]
Continue readingMore TagNew campaign urges SA’s men not too ‘fear the finger’
A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to t guys to visit CANSA Care Centres for a prostate blood test. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November […]
Continue readingMore TagNetFlorist and HelloFCB+ gets guys to send flowers to their mates
What do South African men think about every 6 seconds? That’s right. Football. English Premier League Football, to be precise. Some would say they love it more than their, well, loved ones. NetFlorist, South Africa’s biggest online florist, decided to take advantage of this by creating a selection of commiseration flower arrangements called ‘Bouquets for […]
Continue readingMore TagHelloFCB+ Wins Creative and Strategic Duties for The City of Cape Town
The City of Cape Town has handed HelloFCB+ the reins to its account after a hotly contested pitch that pit a number of Cape Town-based agencies against each other. “We’re absolutely thrilled to have been awarded the creative and strategic responsibilities for the City of Cape Town, and we’re looking forward to finding new and innovative […]
Continue readingMore TagCapfin reaps rewards of partnering with HelloFCB+
Just 10 weeks after awarding its account to the newly-formed HelloFCB+, Capfin South Africa is reaping the rewards of its decision. Not only did its first collaboration with the agency go from pitch to market in an extraordinarily swift five weeks, judging by the incredible uptake in applications, it really hit its mark proving that […]
Continue readingMore TagHelloFCB+ helps fathers get the gift they really deserve this Father’s Day
In a new campaign by HelloFCB+ for Pernod Ricard and The Glenlivet, The Great Father’s Day Gift Upgrade gave dads a way to get the gift they really deserved this Father’s Day – a bottle of The Glenlivet. The insight was built around the fact that Father’s Day gifts are often below average. A ‘world’s […]
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