In a partnership that has already enjoyed an impressive 19 years together, Suzuki South Africa has once again affirmed Penquin, the full-service results-based communications agency, as its preferred supplier. Veronica Wainstein, Managing Director at Penquin says: “We are an agency that relies heavily on tangible results and measureable outcomes. During our 19 year partnership with […]
Continue readingMore TagTag: Penquin
Penquin and Spitfire Inbound trump at New Generation Awards
Spitfire Inbound, Penquin and their clients have received a Gold and four Silver accolades at this year’s 2018 New Generation Social & Digital Media Awards. Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. The awards celebrate ingenuity, with a specific focus on […]
Continue readingMore TagAwesome campaigns by Penquin
Take a look at Penquin’s favourite campaigns of all time. There’s something magical about planning and implementing an advertising campaign with clients. It’s always quite a journey – from the initial strategy, to developing the creative and seeing it all come together. Here’s a look at some of Penquin’s most memorable campaigns. 1. Suzuki South […]
Continue readingMore TagYou should probably take me seriously
Penquin‘s social media manager, Nicole Glover, dives into some misunderstandings about social media teams and 6 FAQs you should know the answers to. Until very recently, many have seen social media platforms as a place for bored students and office workers to procrastinate, a place where parents post way too many pictures of their kids, […]
Continue readingMore TagGrow with empathy
I’ve gathered my thoughts on the second theme that emerged for me from the #INBOUND17 conference. This theme seemed to carry itself throughout the conference and spoke around businesses, culture and brands, and so it made me start thinking about brands that do this well in the South African market. Now I am sure you […]
Continue readingMore TagHow junk status will affect your marketing
Marketers across South Africa are all asking how junk status will affect your marketing expenses. Here’s some tips to help you stretch your budget for maximum ROI. If you’re tearing your hair out, looking for ways to cope with budget cuts, and downsizing your marketing budget, you’ve come to the right place. Whenever the economy […]
Continue readingMore TagPenquin, Spitfire and Suzuki SA win big at Next Generation Awards
Spitfire Inbound, Penquin and Suzuki SA are delighted after being announced as the gold winners in the ‘Best Revenue Marketing Campaign/Event’ and ‘Best Marketing Automation Campaign’ categories at the recent New Generation Awards which identifies winners at the forefront of South Africa’s future communications, media and digital technologies. “We went head to head against […]
Continue readingMore TagDigital marketing agency Spitfire wins international Inbound Marketing award
It’s no secret that consumers are doing everything they can to avoid as many ads as possible. This ad avoidance, while hampering the traditional advertising efforts of marketers, has led to a relatively new tactic – Inbound Marketing. Recognising exceptional success in this area, Hubspot has named Spitfire Inbound Marketing with the grand prize […]
Continue readingMore Tag12 tell-tale signs your marketing team is overwhelmed
If your marketing department is beginning to look like the cast from The Walking Dead, it’s probably time to consider outsourcing to an agency. Seriously though, there are many benefits to having an in-house team of marketing experts but there comes a point where even the most talented team can break under the pressure of […]
Continue readingMore Tag