The Foschini Group’s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with its partner agency RAPT Creative, is about empowering individuality and opening up the beauty of great denim to everyone. The campaign comes as the brand […]
A campaign for Jameson’s Month of Comedy entitled ‘Beatha’, created by South African agency RAPT Creative, has been announced as one of the finalists in the prestigious global advertising awards, the Gerety Awards. Named for Frances Gerety, the copywriter who coined the slogan “A diamond is forever”, the Gerety Awards judging panels comprise only female […]
Sol Beer, together with its partner agency, RAPT Creative, has conceptualised a new digital campaign – Sunny Side Up – that offers consumers an ‘upside’ to look forward to, even in trying times. The campaign consists of a video content series featuring influencers who are known for their optimism and enthusiasm on their various social […]
RAPT Creative has successfully delivered a 3-pronged influencer campaign for Beefeater that has resulted in the agency being tasked to re-imagine its creative and strategy to further entrench the brand in South Africa. According to Beefeater Marketing Manager, Grant Hendricks, the gin category continues to boom with the spirit’s widespread appeal driven by both occasion […]
RAPT Creative has launched the Jameson Supper Club consumer outreach platform in Cape Town for Irish whiskey brand, Jameson. Trialled earlier this year in Johannesburg at A Streetbar Named Desire, Jameson Supper Club debuted in the Mother City on May 18 at Harrington’s Cocktail Lounge, a one-minute walk away from the District Six Museum in […]
RAPT Creative has rolled out a refined and re-imagined Month of Comedy for Irish whiskey brand, Jameson. The brand had launched its Month of Comedy platform in 2021 with an April Fools’ prank on social media channels announcing that it had developed a skin-care range. According to Brand Manager, Vuyisile Dlepu, comedy was the ideal […]
RAPT Creative has launched a digital campaign for its client, Windhoek, that brings together three of the country’s most creative and successful young entrepreneurs to share how they experience the brand, and how it in turn adds value to their relationships. The creative concept behind the campaign – 100% Moments – leverages the fact that, […]
RAPT Creative, the dynamic and nimble creative and executional agency that more than doubled both its staff headcount and revenue in 2021, has appointed Lesole Kodisang as its new Strategy Director with immediate effect. Kodisang boasts an illustrious career, and has worked at – and in some cases headed up strategic planning – at many leading […]
Anticipating an exceptionally busy year with its strong portfolio of brands, as well as embracing a more aggressive new business strategy this year than last, RAPT Creative has appointed Sanché van Rensburg as Group Executive Creative Director. Van Rensburg, who leaves Avatar where, as Executive Creative Director, she directed all creative and digital operations across […]