A ‘clan’ of e-commerce businesses has created a new donations concept inspired by product giveaways on Instagram to raise funds for foundations and NGOs battling gender-based violence. Owner of The Hems and driver behind the initiative, Sarah Deeb, called the concept ‘Giveback Giveaways’ and brought together 11 other local lifestyle brands and one fashion/activism influencer […]
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Getting the youth on your side post Covid-19
South Africa’s youth has a new attitude towards consumerism that is impacting how they interact with brands and will continue to influence their consumption behaviours post the Covid-19 pandemic. This is the opinion of MetropolitanRepublic Brand Manager, owner of an e-commerce business that actively targets the youth, and member of the Youth tribe herself, Sarah […]
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