SCOPEN Africa news & feedback from the AdForum global worldwide summit autumn preview – Amsterdam

SCOPEN Africa in conjunction with the IAS will be hosting two post-event masterclasses to provide news and feedback from the AdForum Worldwide Summit that took place in Amsterdam during the month of September. These masterclasses will focus on the Amsterdam AdForum highlights and other memorable moments from three days with 30 other international pitch consultants […]

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Challenges facing marketers, creative and media agencies in the changing digital environment – identified by AGENCY SCOPE South Africa 2017/2018

Analysis shows that alignment between the challenges identified for marketers and those for agencies relate to the need to have clear metrics and to be able to generate ROI (return on investment). Also, for marketers and agencies, the most mentioned challenges are to deliver bigger creative ideas and be more innovative. This is according to […]

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Optimizing the client-agency relationship: South Africa on par with the rest of the world

The global trend indicates a slight increase in both the number and duration of relationships with creative agencies. Traditionally, marketers work with a larger number of creative agencies, but maintain longer relationships with media agencies, though recently these trends are not always true, this is according to the SCOPEN Agency Scope South Africa 2017/18. South […]

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