by Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory… this memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, whether the user just had their nails done or had a make-up transformation, videos with this compilation yielded millions of views. Similarly, with the TikTok […]
Marketers and brand managers do love to stay on trend when it comes to the latest advertising developments, but sometimes to the detriment of their own brands. The MediaShop’s Dashni Vilakazi, Managing Director of the Johannesburg office, takes a look at the latest Greenwashing trend. “Greenwashing is essentially promoting products and services that are […]
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through digital avatars, but it’s much more than that. It’s a convergence of technologies and […]
By Lerato Senne, Insights Strategist at The MediaShop A few years ago, we were frightened by this statement and the impact that digital would have on print’s ‘market share’. As a Market Analyst working at one of the biggest print media houses at the time, this really startled me, and the death of AMPS added […]
By Lwazi Mhlongo, Media Planner at The MediaShop It’s the year 2022 in the eighth month, and the country has emerged out of Lockdown as a result of the global Covid pandemic. Petrol prices have skyrocketed to unprecedented highs, loadshedding intensified and interest rates are sitting at 5.5% – the highest since 2016. You’d be […]
By Thobekile Radebe, OOH Strategist at The MediaShop As with all of us, there are so many brands vying for my attention from the moment I leave the house to when I finally reach my destination. Between making sure that I balance my mascara wand in my one hand (while stopped at the robot of […]
By Claire Herman, Media Operations Manager at The MediaShop. The MediaShop is one of the most awarded media agencies in South Africa, and we are very proud of our awesome track record. This past week we received a Finalist in the Marketing Achievement Awards for our amazing client Debonairs Pizza, so well done to the […]
By Isla Prentis, Intelligence Lead at human insights agency Tirisano Consulting, a company within The MediaShop stable. It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media landscape has evolved. We explore a multitude of topics to understand the changes and the impact […]
Lerato Mapitsa, Strategist at The MediaShop says that the consumer’s appetite for streaming services is growing across the globe, with the number of users expected to hit over 9 million by 2026 and currently in South Africa, 16% of us now have a streaming device. Streaming is defined as a method of viewing video or […]