The MediaShop

Random entry RSS

  • Posted in:

    Reality reimagined, enter the Virtual Influencer

    By Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region. As I began to ponder on the concept, I wondered why on earth anyone would really […]

    Read more

  • Posted in:

    Oh, to be human

    By Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted by Plato, “All things pass and nothing stays, and comparing existing things to the flow of a river, you […]

    Read more

  • Posted in:

    Unlocking the power of “hyper-local”

    By Gareth Grant, Business Unit Manager at The MediaShop We all choose to live and shop locally, in geographic areas that suit us and that are convenient to our life stages and lifestyles. This plays a role in the shops we frequent, the restaurants we eat at, the cinema houses we chose to watch the […]

    Read more

  • Posted in:

    Post about it!

    By: Kgavgelo Masenya, Media Planner at The MediaShop. I recently went for brunch at a cute new spot with a group of friends, and as foodies we wanted to try a bit of everything, so we ordered quite a few dishes, and once the food arrived guess what we did? Yep, we grabbed our phones […]

    Read more

  • Posted in:

    The evolving face of TV

    By Claire Herman, Media Operations Manager, The MediaShop From a Full House of Golden Girls to Game of Thrones and Squid Game – the evolving story of TV in our lives… Following the recent deaths of Betty White and Bob Saget, I was taken back to the “early days” of television, where we waited impatiently […]

    Read more

  • Posted in:

    The MediaShop shares predictions for 2022

    The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and on-going vaccination impetus from government and private organisations who are stating for mandatory vaccinated employee policies. The hybrid working model of online and bricks and mortar seems to be settling into […]

    Read more

  • Posted in:

    How the fast-food industry adapted to survive

    Nadine Lerm, Media Strategist at The MediaShop says that the fast-food industry had to adapt in multiple ways to escape the devastating impact of Covid-19. There is no doubt that most industries have gone through a tough time since the Covid-19 pandemic hit South Africa. Lockdowns, supply chain constraints, unrest and load-shedding have all had devastating […]

    Read more