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    Surprise! People Change

    By: Louise Hefer, Business Unit Manager at The MediaShop My husband and I recently celebrated our 13-year wedding anniversary. We joked about how our relationship is entering the teenage phase and is officially in high school before somewhat nervously acknowledging that this is where things are going to get interesting. Reminiscing over the years, as […]

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    Are media agencies limiting growth opportunities?

    By Nadine Lerm, Media Strategist at The MediaShop The current organisational structure of most media agencies is quite flat, and by that, I mean that there are few levels between management and staff level employees. This organisational structure offers enormous opportunities for all staff members, especially when you are in the beginning of your career. […]

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    The fine art of giving a sh*t

    By Jedd Cokayne, Business Unit Manager at The MediaShop The British and Irish Lions Tour has now been given the green light and will take place in South Africa! Sanity prevails…… I am in my element now that we are starting to get a steady flow of professional sports on the box – I end […]

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    For the love of convenience

    By Megan Walker, Senior Media Strategist at The MediaShop Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop off at an extra mural recently, he asked to grab something to eat […]

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    Are you ready to pay for the blue bird?

    Kgavgelo Masenya, Media Planner at The MediaShop looks at Twitter’s latest product offering and its implications on brands. I recently came across a headline that stopped me in my scrolling tracks: “Twitter considering subscription service”. Now this is not completely unexpected, we saw it with Google as they introduced YouTube Premium. But if you’re anything […]

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    Will Cinemas survive the second wave of Covid-19?

    Lerato Senne, Insights Strategist at The MediaShop Lockdowns and social distancing measures kept cinemas, concert halls, exhibition centres and stadiums around the world closed for much of 2020. Shifting performances and other events online has been the order of the day for all sectors. Advertising and promotional spend, as one of the most pragmatic line […]

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    What’s next for our old friend the newspaper?

    Marino Sigalas, Associate Director at The MediaShop The end has been coming for a long time. Newspaper circulations have been dwindling for years but COVID has exacerbated a shocking and sharp decline that I doubt many will recover from. Here’s a look at circulations from as far back as 1997. It’s clear that the heyday […]

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