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    An update on the Attention Economy

    Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and distractions. A world where we hadn’t even really heard of Covid-19. So much has changed since then, but when it comes to attention, the fight […]

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    If I huff and I puff…will the big bad wolf blow your house down?

    Dashni Vilakazi, Managing Director at The MediaShop Johannesburg encourages companies to take a hard look at their own accountability and corporate culture. There are many factors that could be protecting your house from coming down and not achieving real business results. I would venture that accountability and corporate culture would be two of these. Whether […]

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    The growth and decline of ad spend during the pandemic

    By Muhle Hlabano, Business Unit Manager at The MediaShop We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a contracted SA economy, a significant drop in advertising spend and several sectors completely shut down, not unlike what we’re experiencing now during adjusted Level 4. […]

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    It’s Digital or Die!

    By Claire Herman, Media Operations Manager at The MediaShop For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite brutal! If it hasn’t happened already, how much longer can brands hold on before this becomes […]

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    What’s up with data privacy in South Africa?

    By Jarred Mailer-Lyons, Head of Digital at The MediaShop The paranoia is real and if you’re worried about your devices listening in to your conversations and tracking your every move then it’s time to disable, de-activate and delete… I was recently interviewed on East Coast Radio (ECR) about our phones tracking every move we make, […]

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    Don’t give up

    By: Colin Rampersadh, Business Unit Manager at The MediaShop Growing up I used to go to hospital twice a month on a Friday for epilepsy treatment at the young age of six. My Mum never missed my appointments and I was closely monitored by the doctors. Dr Muller used to tell my Mum to get […]

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    Dashni Vilakazi appointed Managing Director at The MediaShop Johannesburg

    After a several months long stringent interviewing process, Chris Botha, Group Managing Director at Park Advertising has confirmed the appointment of Dashni Vilakazi as the new Managing Director for The MediaShop Johannesburg effective 1 July 2021. Dashni joins The MediaShop from her previous roles as GM of Marketing where she headed up Absa’s Investment, Wealth, […]

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