Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s Managing Director Dashni Vilakazi wonders if there is real value in being ‘woke’. Woke, as referenced in the Miriam-Webster online dictionary (https://www.merriam-webster.com/dictionary/woke) defines woke as being “aware of and actively attentive to important societal facts and issues”, and there […]
With the football World Cup in full swing, The MediaShop Johannesburg’s Managing Director Dashni Vilakazi takes a look at the real and perceived benefits of advertising in major sporting events. No matter how a brand or advertiser looks at sport sponsorship – and of this there is no debate – it is expensive, very expensive! […]
As the last few weeks of 2022 wind down, or up, depending on your industry, it’s time to look to the trends of next year. The team from The MediaShop has identified a few key trends in the world of travel, beauty and marketing. Dashni Vilakazi, Managing Director at The MediaShop’s Johannesburg office, says that […]
One of South Africa’s biggest media agency’s The MediaShop, has looked within its ranks to build up its mid to senior management teams. With three recent Business Unit Manager promotions, the agency is securing its future management and leadership teams. “We believe that offering our teams the best opportunities for personal and business growth offers […]
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Leanne Patton, Media Planner at The MediaShop says that at a time when so many people are dealing with mental and physical health issues, tech platforms like The Metaverse can offer more than a little comfort to consumers. My Mom has just had a knee replacement. The hospital itself isn’t busy on the physical side, but […]
Jedd Cokayne, Business Unit Director at The MediaShop wonders if we are unnecessarily overcomplicating our lives in the media and marketing industries. Much to my delight the URC (United Rugby Championships) has started up again with the SA sides coming out of the starting blocks in scintillating form. At this stage of the competition last year, […]
There is a definite movement for brands to focus on customer service and experience versus the chest beating “catwalking” that brands can get up to, says The MediaShop Johannesburg’s Managing Director Dashni Vilakazi. The fact is that heritage brands or brands with long longevity have already done the hard work. “Let’s be honest, to consumers brands […]
It goes without saying that the past two years have been tough for sports fans following the persistence of the pandemic, and the strains of the economic, societal, and organisational shifts in an increasingly digitised world has kept fans wondering if they will ever be able to enjoy a game the way they used to. […]
by Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory… this memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, whether the user just had their nails done or had a make-up transformation, videos with this compilation yielded millions of views. Similarly, with the TikTok […]