Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry. I’ve recently watched a video on the evolution of gaming consoles. I couldn’t suppress the feeling of nostalgia, thinking back to the time my brothers and I got our first console. It was mostly intended for […]
The conversation around keeping a business relevant, efficient and purposeful while still being agile in our current pandemic climate is one that circulates the Zoom screens more and more as we navigate the last quarter of 2021. Managing Director of The MediaShop Johannesburg, Dashni Vilakazi looks at which strategies are still relevant in the corporate […]
By Tracy Urdang Planner/Strategist at The MediaShop One of my favourite sayings is that attention to detail is not about perfection. It’s about excellence and constant improvement. Attention to detail allows you to improve workplace productivity, efficiency and performance. That doesn’t mean you’re a perfectionist. Being a perfectionist is striving to perfect the job at […]
South Africa is well known as being the Rainbow Nation for obvious reasons. We are not a homogenous people but rather a distinctly diverse group with traditions and cultures rich in Zulu, Xhosa, Pedi, Tswana, Ndebele, Khoisan, Hindu, Muslim, Afrikaans and Jewish heritages to name a few. But does our media and marketing reflect our […]
The MediaShop CPT team achieved their rightful first place – winning The Lamb MOST Award for Media Agencies 2021. Managing Director Bonita Bachmann says: “We are honoured and humbled, but equally proud of the scorecard achievement proving that we are able to effectively push boundaries and ‘hold our own’ amongst our respected peers nationally. I […]
The MediaShop Johannesburg has taken top honours at the annual MOST Awards once again. This year, The MediaShop Johannesburg was crowned Full Service Media Agency of the Year and overall Media Agency of the Year. “It is extremely humbling to be recognised by our industry peers and stakeholders, especially in such an extremely challenging trading […]
Despite tough trading conditions, The MediaShop has remained steadfast in its commitment to employ interns each year over at least the past decade, ensuring that many bright young minds enter the media industry. Since 2012, The MediaShop has trained 47 people and employed 22 since the beginning of 2012. The company’s Durban office is […]
Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out – the shift in Gaming. Lockdown was the main reason we saw the spike in the gaming revenue. Already, we know consumers no longer follow channels, but […]
By Andrew Dabbs, Digital Media Strategist at The MediaShop A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are sites that you or your clients would usually steer far clear of. Justifying cheap inventory for the sake of ‘audiences’ will only hurt the […]
