By Herman Degener, The MediaShop If your daily grind is remotely related to the marketing segment, you’ll probably agree that there is more ‘how to market in a recession’ research around than you can shake a stick at! Who does one turn to in times like these for advice, especially when there’s a cacophony of […]
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We’re facing a new way of connecting with consumers
By: Victor Koaho, Business Unit Manager, The MediaShop The world is currently experiencing the worst pandemic and economic downturn seen in the past 75 years. The Covid-19 pandemic has caused serious economic ramifications not only for South Africa but for the world at large. This has been exacerbated by the fact that governments around the […]
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A lesson in humanity
By: Isla Prentis, The MediaShop We keep hearing that everyone is in the same boat. But it’s really not like that. We are in the same storm yes, but we are not in the same boat. Your ship can be shipwrecked and mine may not. Or vice versa. The text above was the beginning of […]
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Digital Transformation, then and the Covid-19 now
By: Andrew Dabbs, Digital Media Strategist at The MediaShop They said, “there is time”, “the investment in technology could be made next year” and that “things were not going to change overnight”, “consumer habits will remain the same”, “don’t change something that not broken” and then came COVID19. The world has spun into absolute shock […]
Continue readingMore TagKgaugelo Maphai moves on
Park Advertising’s Group Managing Director Chris Botha has announced the resignation of The MediaShop Johannesburg’s Managing Director, Kgaugelo Maphai. “It is with great sadness that after three years with the organisation, Kgaugelo Maphai, Managing Director and Board Member of The MediaShop Johannesburg, has resigned,” said Chris. Kgaugelo will be exploring other business opportunities and pursuing […]
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By: Sean Sullivan, Associate Media Consultant at The MediaShop An executive coach I eagerly follow, Erik Kruger, penned the term “Lockdown Leadership”. In an industry where team cohesion is vital to business continuity, his highly pertinent article drives home some key ideas on leading a team through a lockdown which has been introduced in several […]
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Covid-19: Lockdown and quarantine means people are consuming more media
By Lukanyo Bushwana, Strategist at The MediaShop Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure on certain mediums and increasing consumption on others. As the old adage goes “one man’s loss is another man’s gain”. According to Nielsen, staying put in our homes can […]
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Binging just got a whole lot easier (for some)
Jenna Malcolm, Digital Campaign Manager at The MediaShop Evening viewing usually goes something like this: “Let’s binge on YouTube”… Ad is served Ad finishes… we’re hit with another ad That ad finishes, SURPRISE… we get hit with another one straight after that… Finally… I can binge. Hold up… don’t get ahead of yourself. There’s more. […]
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The world of digital media is set to change
Jarred Mailer-Lyons, Head of Digital at The MediaShop says that we’re moving into a world where the boundaries of physical and digital are becoming blurred. Audiences today are far more connected and marketers have to find innovative ways to stand out in order to make real connections. During his State of the Nation address, President […]
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Three ways load shedding has affected advertising in media
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop Load Shedding has once again become one of the most used buzzwords in South Africa. We’re all wishing that Eskom had a competitor or that they worked there themselves to better the crisis being faced. But while we wait for government to attain a better solution to […]
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