By: Lukhanyo Bushwana, Strategist at The MediaShop In recent months there has been a lot of talk about our deteriorating economy and calls for President Ramaphosa to come up with strategies and policies to rectify the situation we are in. Government has identified SMEs as one of the crucial sectors that can drive our economy and […]
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Reaching the base of the pyramid consumer
Lorraine Gwewera, Digital Strategist at The MediaShop Two years ago I was exposed to a course that completely blew my mind but also spoke to my heart. It was entitled “Innovating Business at the Base” and was coupled with the book “New Markets, New Mindsets”. It was quite eye opening content and exciting for me, […]
Continue readingMore TagAwakening the Slowveld
by Prince Ndlovu, Media Strategist at The MediaShop As a media strategist, typically when receiving a brief you’ll see focus areas defined as Johannesburg, Durban and Cape Town. Next is a proposed budget you can work with which allows the creative media juices to start flowing on what platforms to use, like for example, which […]
Continue readingMore TagDigital advertising is changing and so should our tactics
Yvette Gengan, Digital Media Manager at The MediaShop One of the things that digital marketers have in common is growth hacking (not the start-up kind, the growth kind). We spend our days constantly trying to improve strategies, channels, buying methods etc. to affect growth for our clients But it has become increasingly challenging to break […]
Continue readingMore TagThe MediaShop Johannesburg appoints Claire Herman
With two decades of media and advertising experience under her belt, Claire Herman has been appointed Media Operations Lead for The MediaShop’s Johannesburg office. “Most of my career has been spent within Media Agencies with a three-year stint in Media Research conducting studies that prove advertising effectiveness and ROI,” she says. “I am very passionate […]
Continue readingMore TagExploring Limpopo and discovering insights
Chipo Mujuru, Digital Media Strategist at The MediaShop I recently had the remarkable privilege of travelling to the province of Limpopo to explore the nooks and crannies of this region beyond its popular tourist spots. I had heard a lot about the region’s villages and organic fresh produce, the pride of the Venda people and […]
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Belinda Kayton, Media Strategist at The MediaShop My daughter looked horrified. As she rushed towards me I could see she was really freaked out. She was doing some research for a history essay she was writing about racism in entertainment and education, and she had found something that she could not believe was actually used […]
Continue readingMore TagFortune Favours Brave(r) Brands
Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example of a how a brand proudly stood up for representation made me sit up and […]
Continue readingMore TagDon’t be so hard on yourself, South Africa
Gareth Grant, Business Unit Manager at The MediaShop We as South Africans can be pretty tough on ourselves. Just look how fickle we can be when it comes to supporting our beloved national sports teams. How dare the Springboks or Proteas lose a match? The same can be said for many other areas in which […]
Continue readingMore TagContent must find me
Andile Qokweni Business Unit Manager at The MediaShop No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an infinite amount of youth based entertainment options. For some of our younger […]
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