By Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. […]
Continue readingMore TagTag: The MediaShop
Evolution of a Goldfish
Sean Sullivan – Business Unit Manager at The MediaShop says: attention spans are not shrinking, rather they are evolving to be more selective, according to new research. If someone invited you to watch a day-long movie you’d probably be pretty quick to decline. It’s hard to imagine dedicating brainspace to a single thing for so […]
Continue readingMore Tag
The Generation Gap – Who Is Who?
Belinda Kayton, Media Strategist at The MediaShop looks at the differences between Xers and Millennials and highlights quite a few differences I often get asked “Who is Gen X?” and “What is the difference between a Millennial and a Gen X?” I find that there is a lot of confusion as to which generation is […]
Continue readingMore Tag
Ad crooks: the on-going problem in digital advertising
Mercia Lampen, Digital Media Strategist, The MediaShop Online advertising fraud is a huge problem globally in the digital industry, with cyber criminals stealing $3 – $5 million per day from advertisers. This issue was raised in 2004 by Google’s CFO, George Reyes as a major problem stating that fraud is the biggest threat to the […]
Continue readingMore Tag
Does traditional ‘offline’ media still have a place in the digital online media space?
Margie Knap, Media Strategist, The MediaShop My career in media started somewhere in the 80’s. Needless to say, what we do today in media and what we did ‘back in the day’ is poles apart, mostly due to media choices being extremely limited. TV viewing was available for just a few hours a day, alternating […]
Continue readingMore Tag
Blurred Media Lines
By Victor Koaho, Business Unit Manager, The MediaShop I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop. Radio Bop had some of the coolest voices on radio, and was broadcast out of the then Bophuthatswana. I could only catch Radio Bop […]
Continue readingMore Tag
Goodbye consumers, Hello AI!
The job of branded goods and companies is about to get much harder, says Sandra Burger, Business Unit Manager at The MediaShop Smart assistants or rather AI (Artificial Intelligence), much like butlers or assistants of an era gone by, will require companies to transform their strategies by no longer selling to their previous direct customers and […]
Continue readingMore Tag
Does big data make us understand less?
Isla Prentis, Business Unit Manager at The MediaShop says that Big Data was pegged as a trend at the beginning of this year. For the sixth year in row. Something’s wrong with this picture. “Understanding is deeper than knowledge. There are many people who know you but very few understand you.” I came across this anonymous […]
Continue readingMore TagThe MediaShop wins Media Agency of the Year and Decade!
At this year’s tenth anniversary of The MOST Awards, The MediaShop was crowned the inaugural Media Agency of the Decade, Full Service Media Agency of the Year and Overall Media Agency of the Year. “The MediaShop’s 30th birthday year is turning out to be pretty incredible, this is really the perfect icing on the cake […]
Continue readingMore Tag
Don’t talk to me, talk to my Chatbot
We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands? Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or […]
Continue readingMore Tag