South Africa’s vastly divergent make up of cultures means that we cannot assume to know everything about our fellow South Africans. By learning more about each other, we evoke a greater sense of peer to peer understanding, more beneficial communication and we can collect vital insights into different cultures. These insights can be used not […]
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Do it once more with meaning!
Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We’ve heard it all before: “our consumers are distracted”; “they are multi screening”; “there is too much clutter”; “ad avoidance is on the rise”. Yes of course it’s all true but what are we as the advertising industry doing to change […]
Continue readingMore TagGoogle’s new algorithm, lets call it Fred
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and brands, occasionally there are major algorithmic updates that rock the industry. These changes can be potential game changers for brands and also significantly impact a site’s rankings. […]
Continue readingMore TagDigital monopolies and the global economies that are benefiting
The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include “monopolies”, “foreign capital” and “local first” which are all “symptoms” of a consumer market kicking back against what appears to be the product of a global economy. A global economy can be defined […]
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Driverless Cars: The Death Knell for Roadside Billboards?
Craig Wallis, Business Unit Director at The MediaShop I was recently provided with an interesting report by the US law firm, Venable LLP, entitled “The Future of OOH in a Self-Driving America“. Being in the OOH industry, I thought it would make for an interesting read, and it has! I’ve taken the liberty […]
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It’s Squeaky Bum Time for South Africa
Jedd Cokayne, Business Unit Manager for The MediaShop Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead? It’s landed, just like that irritating aunt at family gatherings! You’ve tried your best to ignore it in the hope that she wouldn’t […]
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Brands need to catch up with their influencers
Does advertising need to catch up with the internet? Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says “Hell Yes!” Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation of a product from someone […]
Continue readingMore TagMedia Inflation Watch January to September 2016
Belinda Kayton, Media Strategist at The MediaShop highlights top findings from Media Inflation Watch (MIW) January to September 2016 Thanks to the amazing work done by Mike Leahy, we have the latest MIW figures! We’ve been waiting to see how these would be measured, because there has been a great deal of changes in the […]
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The MediaShop has more big news!
Not even one week after the agency opened the doors to its brand new offices in Johannesburg, Group MD Chris Botha has announced the appointment of Kgaugelo Maphai as The MediaShop’s new Managing Director of the Sandton office, effective 1st April. “It’s been a whirlwind few weeks, that’s for sure,” says Chris. “We’ve been looking […]
Continue readingMore TagThe MediaShop is moving
The MediaShop’s Johannesburg office will be moving to brand new premises on the 22nd March. The agency’s new home will be Block B, The Main Straight Office Park, corner Main and Portman Roads in Bryanston. Telephone numbers will remain unchanged. “Great Minds Think Different – we’ve put a lot of thought into what we’re looking […]
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