Maggie Pronto, Media Strategist at The MediaShop says it’s the eternal agency debate, whether you’re full serviced or specialised – to integrate or not? I was lucky enough to start off my advertising career in a full service agency. It was the days where everyone sat in the same room from brief right through to […]
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More gamers are playing sports online and brands are getting involved
MOBA | Dota | Dota 2 | LoL – confused? Don’t be. MOBA stands for Multiplayer Battle Online Arena and Dota is a game – Defence of the Ancients… ICYMI (in case you missed it), we live in a world of acronyms. You may get a case of FOMO if you overheard a conversation along […]
Continue readingMore TagThe MediaShop awarded Level 1 BEE
The MediaShop has reached another milestone in its journey and pioneering values by being the first and only media agency in the country to be awarded Level 1 BEE status. “The MediaShop has always believed in uplifting both our staff and our country’s citizens and we’re absolutely thrilled that the work we’ve consistently put into […]
Continue readingMore TagThe new consumer currency is here
The new consumer currency is here, says Katharine Liese, Business Unit Manager at The MediaShop Consumer behaviour is changing – and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments – micro-moments in fact. These micro-moments are intent-driven moments of decision making that shape preferences. […]
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