Jedd Cokayne, Business Unit Director at The MediaShop Jedd Cokayne says not all brands are created equal and that a distinctive brand will be the most successful during 2020. As we move into the latter part of the year, we reflect more and more on the events that have taken place that determine how we […]
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Stop Hate for Profit?
By: Moti Grauman, Digital Media Strategist at The MediaShop Moti Grauman from The MediaShop says advertisers that have halted their spend on Facebook to ‘Stop Hate for Profit’ is ambiguous. While the intent is clear, i.e. corporates need to stop supporting an organisation that is alleged to allow hateful content on their site for the […]
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The MediaShop and Nedbank deliver next level media thinking
In a recent campaign, The MediaShop and client Nedbank displayed just how great minds think differently, while delivering some next level media planning for a South African TV first. DSTV viewers were quite surprised when they experienced a completely new form of advertising while pausing their favourite series on DStv’s Catch Up service. In a […]
Continue readingMore Tag2020 has been one for the history books!
By Gareth Grant, Business Unit Director, The MediaShop Never in my wildest dreams did I ever imagine that I would live to experience a global event of this scale that would be remembered for years to come. I recall studying about the likes of the Great Depression, the French Revolution and both First and Second […]
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Crazy times change behaviour. Forever.
By: Chris Botha, Group Managing Director, Park Advertising We’ve been through 9/11, load shedding and one of the worst droughts our country has ever seen says Chris Botha, Group Managing Director, Park Advertising. Now in the thick of COVID-19, there is more evidence that we will learn, overcome and possibly emerge from this crisis all […]
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Pockets of opportunity can always be found in adversity
By: Neo Mtshatsheni, Media Strategist at The MediaShop Despite the pandemic holding many hostage in their homes, South Africans have continued to find innovative ways to have their voices heard and to show off their skills through, for example, gaming or content creation. From a channel perspective, digital was always going to reap more benefit […]
Continue readingMore TagThe business of sports broadcasting – live sport is back!
By: Andile Qokweni Business Unit Manager at The MediaShop Live sport in 2020 came to a crashing halt thanks to the Coronavirus pandemic taking it from our courts, stadiums and most importantly our screens. Globally, the absence of live sport amongst sport lovers feels like a pandemic all on its own. This is the first […]
Continue readingMore TagMeta Media and The MediaShop offices reopen
Chris Botha, Group Managing Director of Park Advertising has announced that both media agencies within the Park Advertising Group, namely Meta Media and The MediaShop, will reopen their Johannesburg offices as from 17 June 2020. As COVID-19 restrictions begin to be relaxed in many countries around the world, organisations are starting to think about when […]
Continue readingMore TagFirst World Problems during a pandemic
By Refilwe Mangweta, Digital Campaign Manager at The MediaShop In a time when the whole world has been rocked by the tumultuous impact of the Covid-19 pandemic, the human condition shows how resilient it is in response to fighting this virus. Through these trying times I have learnt the importance of laughing at ourselves a […]
Continue readingMore TagNavigating the new normal
By Claire Herman, Media Operations Lead at The MediaShop In a matter of months our world has been turned upside down after experiencing a global pandemic infecting over 5.1 million people around the world and resulting in almost 331,000 deaths so far (Worldometer, 21 May 2020). Besides Bill Gates and the screenplay writer of Contagion, who […]
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