Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to be. However, it seems that we may be coming full circle as once again the written word is being used to entertain, promote and educate. […]
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Reading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium. 17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor […]
Continue readingMore TagPeter Langschmidt wins best presentation at PDRF Madrid
At this year’s PDRF (Publishing & Data Research Forum) in Madrid, the PRC’s (Publisher Research Council) Peter Langschmidt took top honours for South Africa when his presentation, entitled “The Reading Revolution. React, Reposition, Recalibrate” was judged to be the symposium’s best presentation out of all those submitted from around the world. The Publishing and Data […]
Continue readingMore TagResearch Fusion soon to be a reality in South Africa
The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held an industry workshop to discuss exactly how Fusion works and all its possible survey options. The days of one dimensional AMPS numbers are long gone […]
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