Brand Union welcomes another creative addition to its Cape Town agency. The talented and strategic copywriter, Hanlie van der Merwe joined what has now become the largest global brand agency in South Africa.
Since 2000, she has worked nationwide in the creative studios of reputable through–the–line agencies including FCB, Joe Public, and The Jupiter Drawing Room. She also joined a boutique, digital agency in London for two years. She’s built up a successful career working across a broad range of blue chip clients, across multiple channels and briefs comprising, amongst others; John Lewis (UK), Morrisons (UK), Diageo (Pan Africa), Edcon (SA), Distell (SA), MRP Apparel (International) and Kelloggs (SA).
Mathew Weiss, Brand Union Africa’s managing director shared that Hanlie is a vivacious, creatively–minded woman, who exudes passion for her work. He added, “She’s strategic and promises to be an invaluable and inspirational team member. Moreover, she has a history of developing creative solutions that not only move product, but also build brands.”
Hanlie has been awarded extensively locally and internationally, commenting on this she says, “I believe my best work is still to come.”