Konica Minolta South Africa, a wholly owned subsidiary of the Bidvest Group of Companies, recently announced that it would be leveraging off its proven, world-class printing technology to break into the local labeling and packaging industries.
To assist the company in this and other innovative value-added solutions, independent agency House of Brave has come on board with a strategic marketing overview.
HOB MD Andrew Shuttleworth says: “We are immensely proud to be partnering with the number one supplier of office machines in South Africa. Konica Minolta is a brand embracing significant change with high-tech innovation creating fascinating offerings in the ever-changing world of print technology.
“It is a challenging time and we are excited about working alongside a client who is futuristic and sees the potential in our partnership.”
Konica Minolta Sales and Marketing Director Alten Hulme says: “We looked long and hard for creativity and an agency that can add value to our dominant position in the office environment. We’re very excited to be partnering with House of Brave.
“They will be developing a through the line campaign for the brand which we believe will enable us to communicate our innovations to consumers and create excitement and anticipation around the new possibilities we have on offer.”