Artifact Print, a print and production company in the Artifact Advertising stable, has achieved Broad-Based Black Economic Empowerment (BBBEE) Level 2 status with a 51% black shareholding. This achievement is part of Artifact’s commitment to transformation in South Africa.
Thanks to Artifact’s new status, it has already been able to conclude an agreement with Nissan South Africa, which sees it providing all of the car manufacturer’s print, branding and production needs.
Artifact’s new BBBEE rating means that for every Rand clients spend with the company, the client will receive R1.25 recognition towards their own BBBEE score card.
Artifact Director Stuart Asprey says: “We see this as a critical business imperative that will create further employment opportunities.
“The partnership has taken some time to conclude as we wanted it to be an example of true transformation; we wanted no part of a share scheme or smoke and mirrors deal.”
Philasande Sokhela, who hails from the renowned small town of Mthatha in the Eastern Cape, now owns 51% of the company and will be a part of its daily operations.
“Sokhela’s strength lie in his project management abilities, which make him well-suited to the print business and we are looking forward to growing the company alongside him.”
Sokhela says he brings to Artifact a new way of solving problems and perceiving new business: “I hope to add value by assisting with strategic management as well as the implementation of these strategies; in planning and the overall processes which run and govern the business.
“Artifact is like a large family, with everyone contributing and supporting the next person. This is the reason I believe it has the potential to grow and have an even larger market share.”