Ads24’s kicked off a dynamic series of activations in Johannesburg this week aimed at showcasing the many opportunities provided by key players in the mass-market arena ̶ Daily Sun, Die Son and Soccer Laduma.
To set the scene for the exciting opportunities this market affords, Ads24 brought the market to media agencies in the form of round-robin diski tournaments, adding to the vibrancy with soccer paraphernalia like vuvuzelas, giant hands, SA flags and makarapas.
Funny man Joey Rasdien kept spirits high with rolling jokes and by rallying teams to victory. Even the food played a part – AK 47s, pap and boerewors skewers, bunny chow, samosas, chicken and dumplings, morogo and slap chips, all of which could be washed down with Zamalek or a choice of cold drink .
“The point of these activations is to highlight the mass market to advertisers and brands by getting agencies to experience the market first hand and to engage with the idea of thinking beyond just print or digital,” said Ads24 Brand Manager, Marise van der Lith. “Combined, we have 8.9-million eyeballs on these titles. So we’ve developed three packages ̶ Starter Pack, Booster and Premium ̶ to highlight the multiplatform ability of Soccer Laduma, Daily Sun and Die Son to reach this highly sought after market.
“The packages offer a mix of digital, print, advertorials, social media, banner ads, sponsored sections strip ads and mobi, which we can tailor to innovative multi-platform solutions for our clients.”
Activations will roll out in Cape Town and Durban over the rest of September. For more information on how to make the most of Starter, Booster or Premium Pack contact your Ads24 representative.