Can I Customize This Area?

You can change its layout or disable it completely. You can customize the color scheme to meet your preferences.

Finally, the above menu is also fully customizable, like any More Than Menu in the Chirps Theme

Archives

  • Jun 2023
  • May 2023
  • Apr 2023
  • Mar 2023
  • Feb 2023
  • Jan 2023
  • Dec 2022
  • Nov 2022
  • Oct 2022
  • Sep 2022
  • Aug 2022
  • Jul 2022
  • Jun 2022
  • May 2022
  • Apr 2022
  • Mar 2022
  • Feb 2022
  • Jan 2022
  • Dec 2021
  • Nov 2021
  • Oct 2021
  • Sep 2021
  • Aug 2021
  • Jul 2021
  • Jun 2021
  • May 2021
  • Apr 2021
  • Mar 2021
  • Feb 2021
  • Jan 2021
  • Dec 2020
  • Nov 2020
  • Oct 2020
  • Sep 2020
  • Aug 2020
  • Jul 2020
  • Jun 2020
  • May 2020
  • Apr 2020
  • Mar 2020
  • Feb 2020
  • Jan 2020
  • Dec 2019
  • Nov 2019
  • Oct 2019
  • Sep 2019
  • Aug 2019
  • Jul 2019
  • Jun 2019
  • May 2019
  • Apr 2019
  • Mar 2019
  • Feb 2019
  • Jan 2019
  • Dec 2018
  • Nov 2018
  • Oct 2018
  • Sep 2018
  • Aug 2018
  • Jul 2018
  • Jun 2018
  • May 2018
  • Apr 2018
  • Mar 2018
  • Feb 2018
  • Jan 2018
  • Dec 2017
  • Nov 2017
  • Oct 2017
  • Sep 2017
  • Aug 2017
  • Jul 2017
  • Jun 2017
  • May 2017
  • Apr 2017
  • Mar 2017

Amplifier

  • Home
  • About
  • South African Adspend
    • Monthly Adspend
  • Top TV and Radio
    • Top Monthly TV
    • Top Monthly Radio
  • ALL Industry News
    • All
    • Agency News
    • Account Moves
    • Appointments
    • Africa
    • Cinema
    • Creative
    • CSI
    • Digital/Online
    • Eventing
    • Magazines
    • Marketing
    • Newspaper
    • OOH
    • Opinions
    • PR
    • Radio
    • Research
    • Social Media
    • Sponsorship
    • TV
  • Contact

You are here:

  1. Home
  2. Account Moves
  3. Windhoek Beer partner with M&C Saatchi Abel JHB to drive new chapter of growth
Close

ShareFacebook, Twitter, Google Plus, Pinterest, Email

Print

Posted in:

  • Account Moves
  • Agency News
  • All

Windhoek Beer partner with M&C Saatchi Abel JHB to drive new chapter of growth

by mm Ed 11th Sep 2017, 3:16 pm

Following a competitive, 5-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand’s growth. The agency will be tasked with building on the brand’s legendary intrinsic story and with continuing to develop a powerful emotive connection with its various target audiences across South Africa and Namibia.

“M&C Saatchi Abel demonstrated a strong creative and partnership approach. The agency team displayed a keen ability to cut through the clutter and land on a powerful idea for Windhoek Beer.  We are confident they are the right partner to assist us in our journey to continuously grow the brand and further entrench it as an icon of quality and craftsmanship”, says Dana Katz, Windhoek Beer Marketing Manager.

The Windhoek Beer win comes five months in for M&C Saatchi Abel’s newest Partner and ECD, Adam Weber, who together with Makosha Maja-Rasethaba, Group Head of Insights and Alan Bell, MD for the Johannesburg agency, will lead the account.

“It’s both exciting and a great responsibility to be entrusted with Windhoek Beer, an iconic brand that is nearly 100 years old,” says Weber. “Throughout its history, the brand has always stood for something truly authentic. That’s a powerful place from which to drive Windhoek Beer’s compelling story.”

“This is a hugely exciting challenge,” says Maja-Rasethaba. “Windhoek Beer, like many brands, finds itself in a highly contested and cluttered category. Our job is to strip away all the layers and complexity to get to that beautifully simple idea that will shift the brand into a dynamic new trajectory of growth. That’s what we call Brutal Simplicity of Thought.”

Alan Bell, MD for the Johannesburg agency, says the team can’t wait to get started on Windhoek Beer.

“We have a talented and diverse team of 70 plus people,” he notes. “But it isn’t just about diversity in numbers, it is about delivering the very best diversity of thought that then leads to the most powerful ideas for the brands we work on.”

  • About
  • Latest Posts
Ed
Follow Me
Ed
Editor at Amplifier
Ed
Follow Me
Latest posts by Ed (see all)
  • Tribeca Public Relations welcomes new account director - 6th Jun 2023
  • IMC teams with global CMO Council to further marketing leader prowess and performance in Africa - 6th Jun 2023
  • The Rise of the Visionet Network – Large Format Digital Screens Take Over SA Airports - 6th Jun 2023

Related Posts:

  • RAPT Creative charged with digital campaigns for 3 HEINEKEN SA brands
    RAPT Creative charged with digital campaigns for 3 HEINEKEN…
  • Rapt Creative delivers 100% for Windhoek
    Rapt Creative delivers 100% for Windhoek
  • Superbalist challenges the norm in ‘Impress Yourself’ campaign from M&C Saatchi Abel & Egg Films’ Lebogang Rasethaba
    Superbalist challenges the norm in ‘Impress Yourself’…
  • Leading Passion Marketing Agency, Levergy Appoints New Managing Director
    Leading Passion Marketing Agency, Levergy Appoints New…
  • Ultimate Braai Master back for Season 8
    Ultimate Braai Master back for Season 8
  • Effie Awards 2022 Finalists announced
    Effie Awards 2022 Finalists announced

Tagged with: Alan Bell, M&C Saatchi Abel

ShareFacebook, Twitter, Google Plus, Pinterest, Email

See more

  • Previous article ABF hosts Poker Night on 28th September
  • Back All Entries
  • Next article Doritos ‘battle of the bold’ winning new flavour revealed

Disclaimer

All images are copyrighted to their respective owners. All content cited is derived from their respective sources.


© 2017 by Amplifier

Back to Top