McCain South Africa is excited to announce that their, “Jessi advert” has been voted into the number two spot, for Q1, in the Kantar Millward Brown Best Liked Ads 2017 survey.
The Kantar Millward Brown’s Best Liked Ads list celebrates South Africa’s favourite TV commercials. These are the ads that have been rated as the best liked by South African audiences.
This advert was launched earlier this year as part of McCain South Africa’s “It’s the little things that mean everything” campaign. The campaign focused on thanking moms for the little things that they do for us that mean everything.
In the advert, Jessi surprises her mom on national television with the help of McCain. She cooked her mom a delicious McCain inspired meal which was served on a special one of a kind plate that McCain helped her make. The plate had a special message printed on it and as Jessi’s mom ate, the message was revealed, “Mommy, thank you for giving me this life. You are Amaze-a-licious. I love you. Jessi”.
“We are extremely proud to be on this list. This advert was the last advert released for this campaign and the tone and focus was very different to the other two adverts. We really wanted to connect with our consumers and encourage them to thank their moms of all the little things that they do. Being on this list is such an achievement, and it makes us feel like we really did resonate with our consumers.” says Deolinda Da Costa, Marketing Manager of McCain South Africa.
We hope that this ad inspired people across the country to do something small to thank their moms for all the little things that they do that mean everything.