Inspiring people to #move4goodness is part of a campaign created for First Choice by Boomtown to encourage people to live a better, more healthy life. And the partnership with Walking the Daisies ties in perfectly with the campaign.
“#move4goodness is all about getting people to upload videos of themselves dancing,” remarks Jess Massyn who manages the First Choice account for Boomtown. “Every video uploaded to the #move4goodness microsite www.itisallgooddairy.com or on social using the hashtag #move4goondess will earn a R100 donation. The goal is to reach R120,000 so that First Choice can donate R120 000 worth of dairy products to FoodForward SA, who will distribute to those in need around South Africa.”
Walking the Daisies in association with Rocking the Daisies, is an annual two-day, 48-kilometre hike that starts in Cape Town on October 4th and finishes at the festival in Darling, Western Cape. “Walking the Daisies supplements the festival’s aim to create and promote positive environmental action, and raise awareness about the social and environmental challenges we face today,” remarks First Choice’s GM Sales and Marketing, Tinus Pretorius “This ties in perfectly with our wider corporate approach to responsible and sustainable farming and manufacture practice.”
During the live-streamed hike, there will be a team wearing eye-catching cow onesies to promote the brand and campaign as well as get people excited and involved in the fun initiative to do their part of ‘doing good’. Brent Lindique from www.thegoodthingsguy.com, and who’s also currently on My Kitchen Rules SA will also be present and supporting the First Choice initiative.
People can get involved and upload their #move4goodness videos from Rocking the Daisies, or anywhere else by using the hashtag #move4goodness and tagging @firstchoiceSA.