What is hot in South Africa? Please ask ZAlebs, one of the most popular websites for the young, the fashionable and the cool in the nation. With a focus on lifestyle and celebrity news, fashion, music and events, it is only logical ZAlebs is now one of the official partners for SAFW in the promotion of their Autumn and Winter 2017/2018 event.
“We are very excited about this collaboration and the two brands are a great fit. We can offer our audience exclusive, behind-the-scenes insights and interviews with starring fashion designers, as well as the chance to win tickets to shows and other prizes. We help raise awareness of the event, the shows and collections, as well as drive traffic to the site for SAFW to generate sales. This is the biggest style event in the country and as it is a returning event, we hope this is the beginning of a lasting partnership.” says Mauro Black, Managing Director of ZAlebs.
The interest of ZAlebs’ following in fashion is certainly there. Pieces on style trends and ‘Who wore it best’ get top reach and engagement numbers among its 10 million fans and followers on the site and social media. The partnering this time will entail ZAlebs coverage on interviews, running of competitions for the audience to win tickets to fashion tickets and fashion accessories, social media coverage and distribution, as well as programmatic advertising for the event.