Logitech, a global leader in gaming, music, video and computing technology, has appointed Tribeca Public Relations (Tribeca) as its public relations partner in South Africa. Tribeca will assist the brand with the positioning of its consumer products, primarily focusing on Logitech and Logitech G.
Tribeca will provide strategic support to increase awareness of and drive engagement in the brand’s wide range of products in South Africa. Tribeca kicked off its activity with a bang, and hosted a successful event for Logitech partners and media at the end of September, showcasing 36 innovative products, including the new Ultimate Ears WONDERBOOM Bluetooth speaker.
“We’re thrilled to have the Tribeca team on board. The team’s experience with technology and consumer clients is particularly encouraging, and after the successful launch event, we’re looking forward to seeing what they do next for the Logitech brand,” says Theresa van As, Head of Marketing, Logitech sub-Saharan Africa.
Logitech designs and manufactures personal technology devices that make connecting to devices and the cloud fun and intuitive. With a deep passion for gaming, Logitech G advanced technology products provide the ultimate experience to gamers.
“Tribeca has worked with many technology and consumer electronic brands including Epson, TomTom, Mastercard, Asus, Toshiba, Garmin, Tivoli Audio and Qualcomm. We will draw on our extensive experience in these sectors to ensure we assist Logitech to achieve its business objectives in South Africa,” says Nicky James, co-owner and director at Tribeca Public Relations.