Hollard, the ballsy brand behind the Hollard Daredevil Run has appointed Tribeca Public Relations as its public relations partner for the third consecutive year. Tribeca, which won a PRISA Prism Gold award for its work on the 2016 Run, has again been tasked to encourage South African men of all ages to sign up to participate in March 2018.
The Hollard Daredevil Run is a national event that highlights the importance of prevention and early detection of male cancers, with participants running through the streets in several South African cities wearing nothing but a cheeky purple Speedo.
The 2018 event is the eigth time that South African men will be challenged to get down to basics, with the run highlighting that it is much easier to run in a purple Speedo than it is to fight cancer.
“Tribeca consistently delivers great results with its Daredevil Run campaigns, with the team always finding new ways to get South Africans talking about what has historically been a taboo topic,” says Warwick Bloom, Marketing Communications Manager at Hollard.
The Run has raised more than R500,000 for The Cancer Association of South Africa (CANSA) and its ManVan mobile health clinic initiative. All proceeds from the 2018 Run will be allocated to reminding men over 40 about the importance of testing for prostate cancer, and boosting awareness of testicular cancer, which affects boys and men of all ages.
“We’ve built a strong relationship with the Hollard Daredevil Run team over the years, and Tribeca embraced the opportunity to work on a project that is close to all our hearts in partnership with a brand that’s a great fit for us,” says Nicky James, co-owner of Tribeca Public Relations. “Every single person in our team has been affected by cancer in some way, and we’re fully committed to supporting the Hollard team in its goal of helping men stop cancer in its tracks.”