Kantar, WPP’s data investment management division, has merged its four founding brands – Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail – to form Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers.
Each of the four founder brands is a world leader in its respective field: Kantar Added Value in cultural understanding, brand purpose and positioning; Kantar Futures in consumer foresight and trends; Kantar Retail as retail, sales ecommerce and shopper specialists; and Kantar Vermeer as brand, organisational excellence experts and leaders in marketing ROI.
Launching with over 1 000 analysts, thought leaders, software developers and expert consultants Kantar Consulting’s market leading assets include PoweRanking, RetaiI IQ, RichMix, XTEL, VR Infinity, GrowthFinder, Global Monitor, and the ‘Marketing, Insights and Purpose 2020’ series. Its client base includes major internationals like Unilever, Pepsi, Tata, Bayer, Amazon, Walmart and major regional clients such as JBS, Pladis, Alibaba and RBS.
The South African arm of Kantar Consulting is led by managing director, Lynne Gordon, and is based in Gauteng.