Montego Pet Nutrition, the local premium pet food manufacturer, has appointed Tribeca Public Relations (Tribeca) as its public relations partner, tasking the agency to build brand awareness and communicate the company’s journey, product launches and successes in 2018.
Montego Pet Nutrition is a homegrown brand that started in the heart of the Karoo in 2000. Its offering currently boasts an affordable high-quality (Monty & Me), top-quality (Classic – for dogs and cats) and super-premium (Karoo) product range, as well as treats (Bags O’Wags) and sauces.
To kick-off the partnership, Tribeca helped Montego Pet Nutrition rally the support of South African’s in its annual Click2Feed campaign, a December CSI initiative aimed at feeding hungry animals nationwide. The generous support received resulted in just over four tons of dog and cat food donated to 30 various animal charities and welfare organisations.
“Montego Pet Nutrition is confident about this new partnership with Tribeca and we look forward to the year ahead,” says Wilfred Cawood, Marketing Manager at Montego Pet Nutrition.
Tribeca’s integrated communications campaign for Montego Pet Nutrition combines content development, media and influencer relations, and a range of events to achieve the business and communication objectives.
“We help our clients talk with the people important to their business, and always relish in the challenge to find new ways to engage with audiences and keep tails wagging. We’re really looking forward to working with the Montego team this year,” says Nicola Tarr, Business Unit Director at Tribeca Public Relations.