Pioneering News Brand for the ‘Next Generation of Global Business Leaders’ Continues International Expansion
Business Insider and Media24 will be launching a South African version of Business Insider, the innovative digital news brand of the global business community next month.
Said Henry Blodget, CEO and Editorial Director of Business Insider Inc.: “We’re thrilled to launch Business Insider South Africa as our latest international site. Media24 has a deep understanding of business media – and the digital space – so it’s the perfect partner to bring Business Insider’s groundbreaking style of business news coverage to South Africa.”
Said Andreij Horn, CEO of 24.com: “Business Insider is the ideal partner to enrich our news coverage of technology, innovation, and business alongside Fin24, the country’s biggest financial publication. In addition to BI’s cutting-edge coverage of international trends and markets, our local team of journalists will closely track business innovation on own soil and reveal the personalities behind South Africa’s great companies and brands.”
Business Insider created a digital-native approach to business news, bringing real-time coverage to readers and viewers wherever they consume content today. Business Insider’s newsroom and technology are built on a platform tailored to social and mobile. Its editorial style is fresh and to-the-point, and reflects the passions and interests of a tech-savvy and sophisticated global business audience.