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SCOPEN Marketers Masterclass Trends of the South African Communications Industry

SCOPEN is gearing up for its 2018 marketers masterclass 3 cities tour – the first stop is Johannesburg at the IoD on 7 February 2018 from 2pm – 4:30pm, the second will be in Durban, Umhlanga on 22 February 2018, the tour comes to an end in Cape Town on 1 March 2018. The masterclasses will detail Insights into the Trends of the South African Communications Industry.

Among these trends are:

  • Preferences for integration v specialization
  • Creating a long list – how marketers are doing this
  • Satisfaction levels with agencies
  • Contribution by agencies to business growth of marketers
  • Concerns with the consumer and their changing environment
  • Creative agencies to watch and follow
  • Media agencies to watch and follow

The class is aimed at senior marketing executives – Marketing Directors, Marketing Managers & Senior Brand Management. It is free of charge for respondents who participated in the study fieldwork with us and R 2500,00 ex VAT per person for other marketers.

All attendees will receive a complimentary printed copy of the 2017/18 agencyScope Marketers’ Report containing the 15 trends.

To enrol for this class and please be in contact with: Hlamazi Mabunda – –  or call us on 010 594 0281.