MullenLowe South Africa has been appointed as the agency of record across a number of brands in the Edward Snell & Co. portfolio, including Russian Bear, Stretton’s and Rémy Martin among others, following a five-way pitch.
MullenLowe will provide integrated communications services including traditional and digital advertising, promotion and social media, web management and PR. Other brands included in the portfolio of brands awarded to the agency are Firstwatch, Single Batch, The Botanist, Cointreau, Bruichladdich and Mount Gay.
Sarah Dexter, Head of MullenLowe South Africa says, “This appointment by Edward Snell & Co., South Africa’s largest privately owned wine and spirits merchant further entrenches the agency’s strength across a wide range of industries, and our understanding across the full consumer spectrum. We’re delighted to add to our expanding portfolio of clients from a variety of industries that currently includes retail, pharmaceutical, FMCG and automotive.”
Dexter goes on to say that the latest appointment rings true to the MullenLowe hyperbundled approach with regards to its key competitive advantage – that of providing the best creative ideas across a range of touchpoints, from traditional through to digital and PR, all delivered with a challenger attitude.
Karin Krause Wessels, Marketing Director at Edward Snell & Co. notes: “We really look forward to working with the MullenLowe SA team. The team showed a very clear understanding of going beyond findings or observations to deliver true insights across consumer, shopper & customer. Furthermore, they have a proven track record in understanding the complexities of channels within our industry and of course our mutual challenger mind-set lead to an immediate connection and chemistry between our teams.”
“We’re truly excited to have this great mix of global and local brands from Edward Snell & Co. as part of our portfolio, and we look forward to working with this dynamic team within the context of our broader strategy of partnering with the most innovative and interesting marketers,” concludes Dexter.