GIBS’ Acumen magazine celebrates five years converting business thinking to business action

The University of Pretoria’s, Gordon Institute of Business Science (GIBS) in association with publisher Contact Media and Communications, is celebrating Acumen magazine’s 5th anniversary! Acumen magazine is the school’s business publication that serves as an influential platform connecting corporate South Africa with some of the country’s most dynamic business executives from various sectors of business and commerce.

According to the esteemed UK Financial Times Executive MBA Ranking, GIBS is home to South Africa and Africa’s number one Masters in Business Administration (MBA), and the business school is also ranked among the top providers of business education globally. It’s no wonder then that five years from inception, Acumen ranks alongside South Africa’s most renowned business to business titles.

Chris Gibbons, editor of Acumen, says, “GIBS has achieved stunning success by investing in top-quality academic staff, admitting only the best and brightest students and backing them with superb infrastructure. The school allowed me to apply exactly that approach to the magazine. With a brief to be the best long-form business magazine in South Africa.”

Acumen uses world-class writers and journalists, who produce thought-provoking and high-calibre strategic content which not only meets, but exceeds the expectations of our readers. “Acumen is where we tell inspiring stories of individuals doing great things not only in South Africa but also on the African continent,” says Gibbons. “It is because of Acumen’s quality content, that the title continuously attracts quality readers and advertisers.” Acumen speaks to an estimated 60 000 business executives that include GIBS academics and students, alumni, CEOs, COOs and decision-makers through the GIBS subscriber database and GIBS campus in Illovo, Johannesburg. The title is available in digital format as well as print at selected CNAs, Exclusive Books and airport hospitality lounges.

Howard Fox, Commercial Director of GIBS says, “Acumen is far more than just a communication channel to the GIBS constituency of C Suite, Directors, and middle to senior management. It allows us as a leading business school to give back with the latest business thinking, to encourage even greater business action in South Africa and increasingly the continent.”

CEO of Contact Media and Communications, Sean Press says, “We are very proud of this unbelievable platform, which influences corporate South Africa, and gives brands the opportunity to speak and engage with sought-after C-suite executives. “

Through collaboration with GIBS, Contact Media and Communications looks forward to another five years of setting the benchmark for excellence in the business to business magazine category.



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