APEX awards 2018 jury announced

As has been the case with the annual APEX awards in the past, the 2018 edition once more boasts with a highly regarded adjudication panel. The panel consists of captains of industry from a variety of disciplines, all of whom together will be combing through entries to find the ‘work that works’. Drawn from strategy, digital, creative, research, media, marketing as well as agency heads, the list of judges is a veritable who’s who of the industry.

For more than two decades, the APEX awards have honoured highly effective communications campaigns in South Africa and the jury will be screening entries for campaigns that rose above the clutter, had extensive reach and communicated via mediums that delivered on campaign objectives. The rigorous adjudication process spans three rounds during which submissions are judged against specific criteria including rigour, degree of difficulty, clarity of evidence, compelling case, and insight.

“The tangible results attained by the campaigns entered into the annual APEX awards are the pinnacle of proof in relation to the profession’s contribution to business success. Winning an APEX adds and reinforces credence in what we deliver as an industry and reaffirms our contribution within the context of the broader economy,” says Odette van der Haar, CEO of the Association of Communications and Advertising (ACA) which hosts the annual APEX awards.

An APEX award is a definitive manifestation of great ideas meeting great results. At the same time, it is an essential business tool that affixes value to credentials for agencies, marketers and leading brands. The awards programme recognises the work that provided creative solution to business problems, celebrating campaigns that demonstrated effectiveness in creativity. Those that extended beyond mere pictures and words, but rather showed strategic and creative intellect. These are the campaigns that add value to the currency of the industry.

Concludes van der Haar: “Winning an APEX is a proverbial feather in cap not only for the agency, but also for the brand as it brings to the fore the contribution demonstrated by the campaign in terms of the company’s bottom line. APEX is about partnerships and collaboration between agencies and their clients in the pursuit of a common objective. To deliver efficacy in marketing and communications with respect to business success.”

The 2018 APEX awards is proudly hosted by the ACA with Key Partner Provantage Media Group and sponsors Kantar Millward Brown.

The 2018 APEX awards jury members are as follows:

JUDGE	DESIGNATION	COMPANY
Ana Carrapichano	Founder and Group CEO	Mediology
Andrew Shuttleworth	Executive Managing Director	House of Brave Group
Andy Rice	Chairman	Yellowood
Daniel Naidoo	Director	Gendel Interactive
Fran Luckin	Chief Creative Officer	Grey Africa
Gareth Leck	Group CEO	Joe Public United
Ivan Moroke	CEO	KantarTNS / Co-Currency
Jerry Anthonyrajah	Head of Marketing, Strategy and New Business Development	JET
Julian Ribeiro	Head of Marketing, Communications & Sales	Stadio Holdings
Kabelo Lehlongwane	Deputy Director of Strategy	FCB
Katlego Moutlana	Head of Strategy	Mortimer Harvey
Mick Blore	Chief Creative Officer	McCann
Mike Jones	Marketing Manager	MultiChoice DStv Premium
Mogorosi Mashilo	Founder and Director	TrendER
Natalie Botha	Creative Development Director	Kantar Millward Brown
Neil Higgs	Independent Consultant	ex TNS Global
Odette van der Haar	CEO	ACA
Priniven Pillay	Independent Strategist
Refilwe Maluleke	MD	Yellowood
Robert Grace	Founding Partner & Head of Strategy	M&C Saatchi Group
Roxy Maqache	Founder and CEO	Desert Arabia Investments
Sbu Sitole	Co-Founder and Executive Creative Director	The Odd Number
Terri-Leigh Cassel	MD	Shift Joe Public
Veli Ngubane	Founding Partner and CEO	AVATAR