Black River FC, the small Johannesburg agency with the big heart, keeps knocking them out the park and has been awarded the Metropolitan account.
In a four-way pitch which included some well-known names from South Africa’s advertising industry, the team at Black River FC took top honours and will help drive the brand’s journey into the future.
Metropolitan, a division of the JSE-listed financial services group MMI Holdings, is one of South Africa’s largest financial services companies with a legacy of 114 years.
Llewellyn Allen, Divisional Chief Marketing Officer of Metropolitan, says: “Sometimes you just know, whether intuition or serendipity. Choosing Black River FC was one of those moments. We’re on a mission to put Metropolitan back into the minds and hearts of the people of this great country and Black River FC brought the magic we were looking for in a partner.”
Newly appointed Managing Director of Black River FC, Trevor Ndhlovu, says “It’s an exciting time for the agency and we look forward to working with the Metropolitan team in driving brand and business performance. It’ about more than accolades and award-winning stuff, we want to win the hearts of South Africans through the Metropolitan’s brand promise. The brand’s payoff line, “Together we can” inspires a sense of responsibility and will remain our collective north-star.”
Effective from 1 July 2018, and the account is a first win from the newly structured agency.